Archives: Training & Events
Is My Marketing Budget Big Enough?
May 18th, 2021 | ACA Team,
Marketers are challenged to figure out the size of their ROI opportunity and get the media budget to achieve it. Marketing mix modelling helps to understand the past; however to forecast future business results, marketers must take into consideration the target audience, geography of their distribution, media costs and macroeconomic conditions…
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Read MoreCracking the Quebec Code: Understanding Quebec and its Younger Generations
May 10th, 2021 | ACA Team,
Learn the key to opening Quebecers' hearts, minds and wallets.
Most Quebecers come from a French culture, live in a British-Canadian society and have an American lifestyle.
Who are Quebecers, exactly? What do they want? What are their aspirations? This webinar paints a surprising, sometimes unsettling, and consistently uncompromising portrait of the Quebec personality…
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Read MoreManaging Your Agency Relationships in Challenging Times
May 3rd, 2021 | ACA Team,
It is now more critical than ever for CMOs to inspire and align their marketing agency teams to work together seamlessly with a common purpose against today’s brand challenges. But what is the secret sauce to great client-agency partnerships…
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Read MoreSetting Up for Executional Excellence in Digital Media
April 19th, 2021 | ACA Team,
Delivering digital advertising efficiency requires that advertisers assemble a veritable jigsaw puzzle of components. From the L’Oréal headquarters in Paris, Khoi Truong, Global Chief Consumer Data and Digital Operations Officer will share his experience in successfully deploying a precision advertising program to…
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Read MoreLaws of Growth: A Seminar with the Ehrenberg-Bass Institute
April 13th, 2021 | ACA Team,
This seminar is based on Byron Sharp’s best-selling book How Brands Grow. The myth-busting book covers decades of research that has progressively uncovered scientific laws about buying and brand performance.
Presented by Ehrenberg-Bass Associate Director Dr. Rachel Kennedy, this essential two-hour seminar will cover the key scientific laws in marketing that every modern advertiser should know, and will address questions like…
Read MoreSEO in 2021 – What do you need to implement today?
April 1st, 2021 | ACA Team,
No marketer ever has enough time or money to spend on search marketing. So how do you decide where to focus your efforts? This presentation helps marketers understand what is a must do, nice to do and where SEO is going in 2021 and beyond. We will discuss…
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