No marketer ever has enough time or money to spend on search marketing. So how do you decide where to focus your efforts? This presentation helps marketers understand what is a must do, nice to do and where SEO is going in 2021 and beyond. We will discuss:

  • Core Web Vitals
  • How to leverage your PPC & SEO together
  • The role of conversion rate optimization (CRO) in SEO
  • Voice Search

Presenter: Jennifer Osborne, President & CEO, Search Engine People
Date: Tuesday, April 27, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Jennifer Osborne, SEPJennifer Osborne, President & CEO, Search Engine People

Who are we? We Are Search.

We’ve been dominating Search since Google was a toddler. Recognized leaders in digital marketing, Search Engine People has top level partnership with every major digital platform including Facebook/ Instagram, LinkedIn, Snapchat & Pinterest. We’ve been very active in the community educating hundreds of our peers through the IAB, CMA, and courses and guest lectures at U of T, Ryerson, Seneca, and Durham College.

Jennifer has been interviewed by The Globe and Mail, The New York Times, and Profit Magazine, and was ranked #10 by Profit and Chatelaine Magazines on the Profit W100 “Top Female Entrepreneurs in Canada” & is on Great Places to Work top 25 companies to work in Canada run by women.