Archives: Training & Events
17th Annual Canadian Sponsorship Landscape Study
February 7th, 2024 | ACA Team,
Reporting on input from Canadian brands, properties and agencies, this webinar will review the key findings, longitudinal trends, and deep dives into current issues in sponsorship.
Read MoreArtificial intelligence and creativity: between challenges and opportunities
February 5th, 2024 | ACA Team,
In this webinar we will discuss the copyright issues raised by generative AI systems such as ChatGPT.
Read MoreSmart Management of Advanced TV (ATV)
January 29th, 2024 | ACA Team,
Michelle Morgado will be sharing key insights into the state of ATV buying and selling, current observed risks, and go-forward best practices.
Read MoreBill 96: Uncover the Draft Regulation and its impact on your marketing activities in Québec
January 22nd, 2024 | ACA Team,
François Larose shares his expertise and provides insights into the draft regulations. Gain an in-depth understanding of how these regulations may impact your marketing activities in Quebec, and feel free to bring any questions you may have for him to address.
Read MoreCorus Entertainment Financial Study
January 15th, 2024 | ACA Team,
Corus’ 2023 Financial Study tracks data from 2019 & 2021 and assesses where we are today while identifying how and if it is materially different from where we have been. With a goal to identify acquisition opportunities, the study also looks at product adoption patterns as well as perceptions of Canadian banks and whether we feel that our money is safe with them.
Read MoreNew UDA collective agreement: information session for advertisers
January 10th, 2024 | ACA Team,
Patrick Hotte, Quebec Vice-President of the Association of Canadian Advertisers, will present the most significant changes linked to this agreement, and will be available to clarify any questions you may have.
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