In this presentation, lead author, Dr. Norm O’Reilly, will present the results of 17th version of the CSLS.
Reporting on input from Canadian brands, properties and agencies, this webinar will review the key findings, longitudinal trends, and deep dives into current issues in sponsorship. The results, the first year characterized as post-pandemic, outline an industry that is changing, formalizing, and getting much smarter.
Implications for organizations will be shared and a chance to offer questions provided.
Presenter: Norm O’Reilly Partner, T1 Consulting / Assistant Dean of Executive Programs & Professor, Executive Programs, University of Guelph
Date: Tuesday, February 27, 2024
Time: 11:30 a.m. – 12:30 p.m. ET
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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Norm O’Reilly Partner, T1 Consulting / Assistant Dean of Executive Programs & Professor, Executive Programs, University of Guelph
Dr. Norm O’Reilly holds a PhD, is a Partner of T1 Consulting and Assistant Dean of Executive Programs & Professor at the College of Business & Economics, University of Guelph. In his spare time, he’s published hundreds of sports marketing books and articles. Norm is recognized internationally as one of the foremost scholars on sports business, sponsorship and marketing strategy. He leverages his academic experience as a senior advisor to the T1 Consulting team.