In early 2023 Ebiquity launched Advanced TV (ATV) buy analysis in the US Market with several key clients.
This initiative resulted in significant insights into the challenges and risks in current ATV buying practices.
Michelle Morgado will be sharing key insights into the state of ATV buying and selling, current observed risks, and go-forward best practices.

Presenter: Michelle Morgado, Ebiquity
Date: Thursday, February 15, 2024
Time: 11:30 a.m. – 12:30 p.m. ET

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Michelle Morgado, EbiquityMichelle Morgado, Ebiquity

Michelle Morgado has 14 years experience working in a Global Media agency.
As a part of the offline investment division, Michelle worked across a wealth of sectors including; Retailers, FMCG & Banking, to create and deliver pioneering AV strategies and diversified trading practices. A key part of her agency role, was to aid and support traditional advertisers journey from TV to AV and Radio to Digital Audio, in a market which is rapidly fragmenting.
At Ebiquity, she works with clients to become ever more effective and efficient across the marketing and media disciplines. Her role as Client Lead involves deployment of talent and capabilities, to deliver maximum media and business impact. Additionally, as part of the solutions team, Michelle has developed a scalable Advanced TV solution designed to help advertisers navigate a complex ATV ecosystem and maximise the value of investments in this area.