September 28, 2023

Supported Event

Media, Marketing & Effectiveness

thinktv is delighted to be returning to the Carlu for a reprise of our must-attend event, Media, Marketing & Effectiveness, featuring the prolific (and often outspoken) Mark Ritson: Consultant, Professor, and Marketing Week contributor.

thinktv is delighted to be returning to the Carlu for a reprise of the must-attend event, Media, Marketing & Effectiveness, featuring the prolific (and often outspoken) Mark Ritson: Consultant, Professor, and Marketing Week contributor.

ACA is a proud supporter of this event.

Join us for an afternoon of marketing insights, measurement updates, the latest in connected TV, and the launch of the new Ad Nation research, in conjunction with Ipsos. The event will be followed by a cocktail reception.

Tickets go on sale soon, but we are pleased to offer ACA members a complimentary pass. Register by August 1 to guarantee your spot.

To access the complimentary code or if you have any questions, please contact Davina Wong: 416-964-3805 ext. 1007

Register Now

Events

September 12, 2023

Supported Event

The Future of TV Advertising Canada

The Future TV Advertising Canada focuses on driving innovation in television advertising.

The Future TV Advertising Canada focuses on driving innovation in television advertising. Each conference attracts an audience made up of media owners, pay-tv operators, advertising agencies, brands and ad tech firms, who turn up to join in the debate on how to evolve television to be better traded, targeted, data-led and measured.

Date: Tuesday, September 12, 2023
Time: 7:45 a.m. – 6:00 p.m. ET
Venue: The Carlu, 444 Yonge Street, Toronto

Learn More

March 30, 2023

Supported Event

16.5 Psychological Biases that Influences What We Buy

Join thinkTV March 30 as Richard shares some of the key learnings from the book, including how to take advantage of the peak end rule, the power of precision, the wisdom of wit – and more.

thinktv is pleased to welcome back Richard Shotton, behavioural science consultant and author of the acclaimed book The Choice Factory, as he launches his compelling new book, The Illusion of Choice.

Join them March 30 as Richard shares some of the key learnings from the book, including how to take advantage of the peak end rule, the power of precision, the wisdom of wit – and more.

Presenter: Richard Shotton
Date: Thursday, March 30, 2022
Time: 11:00 a.m.

Register Now

This is an ACA supported event.

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

 

Events

September 8, 2022

Supported Event

Sponsorship: The global, domestic and local perspectives – a Lumency Panel Discussion

On Thursday, September 8th from 12:30p to 1:30p ET, Lumency is hosting a panel discussion with leaders from our client(s) AB InBev and Labatt.

The panel will talk about sponsorship rights from a global, a domestic and a local/regional perspective. They will also explore the value points that matter from each of those views and discuss what ‘good’ looks like across those stakeholder groups.

One of the benefits of sponsorship as a form of marketing pressure is that it can effectively serve multiple brand and commercial objectives simultaneously.

Upper funnel or lower funnel, sponsorship value and the objectives sponsorship can support can vary depending on your role in the sponsoring organization.

The more stakeholders that can derive value, the more objectives that a sponsorship can address, the more effective and the more efficient the investment.

On Thursday, September 8th from 12:30p to 1:30p ET, Lumency is hosting a panel discussion with leaders from our client(s) AB InBev and Labatt.

The panel will talk about sponsorship rights from a global, a domestic and a local/regional perspective. They will also explore the value points that matter from each of those views and discuss what ‘good’ looks like across those stakeholder groups.

Meet the Panel:
Eelco van der Noll, Head of Global Strategic Partnerships, AB InBev
Adam Cooke, Regional Vice President, Western Canada, Labatt Breweries of Canada
Becky Lindsey, Head of Connections (Media, Partnerships, Data & Creative Studio), Labatt Breweries of Canada

Moderated by:
Ian Malcolm, President & CEO, Lumency

Register Now

September 29, 2022

Supported Event

Marketing Evolution C-Suite Summit

After a 2-year hiatus, Strategy Magazine is bringing back the highly anticipated Marketing Evolution C-Suite Summit. On Thursday, September 29, 2022, the MES returns to an in-person day of learning and connecting with colleagues and peers.

After a 2-year hiatus, Strategy Magazine is bringing back the highly anticipated Marketing Evolution C-Suite Summit. On Thursday, September 29, 2022, the MES returns to an in-person day of learning and connecting with colleagues and peers.

Join your peers and get briefed on how to move forward in the face of disruption. Find out what it means for building your brand and how to plan amid continuous change.

The recipient of ACA’s 2022 Gold Medal — the Canadian marketing industry’s most prestigious honour — will also be celebrated at the event.

For members only:

Learn more

If you have any questions or would like to access your ACA member discount code, please contact Davina Wong: 416-964-3805 ext. 1007
 

Events

August 17, 2022

Supported Event

Smart Targeting: An Exclusive Ehrenberg-Bass Seminar

You are invited to join our exclusive seminar with Dr. Rachel Kennedy – available only to ACA members – who will showcase the institute’s award-winning research into Brand segmentation, reveal the little-known traps of targeting, and provide guidelines for getting targeting right.

In an era of accountability and media fragmentation, some targeting makes sense. But like adding salt to a dish, too much is as bad as too little.

It’s easy to get targeting wrong: The researchers at the Ehrenberg-Bass Institute have done extensive research into the best targeting techniques.

You are invited to join our exclusive seminar with Dr. Rachel Kennedy – available only to ACA members – who will showcase the institute’s award-winning research into Brand segmentation, reveal the little-known traps of targeting, and provide guidelines for getting targeting right.

Date: August 17, 2022
Time: 3:30 – 5:00 p.m. ET

NOTE: This is a live webinar and will not be recorded; this invite is not transferrable.

For members only:

Password: thinktvAugust

Register Now

Presenter: Professor Rachel Kennedy, Associate Director, Ehrenberg-Bass Institute for Marketing Science

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Rachel Kennedy headshot Dr. Rachel Kennedy, Associate Director, Ehrenberg-Bass Institute

Dr. Kennedy is one of the founding members of the Ehrenberg-Bass Institute.  She has been involved in a wide variety of market research projects and has educated thousands of marketers and senior leaders around the world on what marketing science can teach us, and what it means for growth.

Dr. Kennedy has been recognized as one of “Advertising’s Big Thinkers” by the Advertising Association (UK) and ranks globally in the top one percent of advertising researchers. She has been awarded a number of prestigious awards, including the Incorporated Society of British Advertisers (ISBA), for a paper which best increases understanding of the way in which advertising works.

Dr. Kennedy is a regular speaker on the global stage, including Cannes Lions, Advertising Research Foundation (ARF) and WARC events, and has presented to and worked with many of the world’s biggest brands on implementing evidence-based practice.