One of the benefits of sponsorship as a form of marketing pressure is that it can effectively serve multiple brand and commercial objectives simultaneously.
Upper funnel or lower funnel, sponsorship value and the objectives sponsorship can support can vary depending on your role in the sponsoring organization.
The more stakeholders that can derive value, the more objectives that a sponsorship can address, the more effective and the more efficient the investment.
On Thursday, September 8th from 12:30p to 1:30p ET, Lumency is hosting a panel discussion with leaders from our client(s) AB InBev and Labatt.
The panel will talk about sponsorship rights from a global, a domestic and a local/regional perspective. They will also explore the value points that matter from each of those views and discuss what ‘good’ looks like across those stakeholder groups.
Meet the Panel:
Eelco van der Noll, Head of Global Strategic Partnerships, AB InBev
Adam Cooke, Regional Vice President, Western Canada, Labatt Breweries of Canada
Becky Lindsey, Head of Connections (Media, Partnerships, Data & Creative Studio), Labatt Breweries of Canada
Ian Malcolm, President & CEO, Lumency