Events

February 25, 2019

Supported Event

Thinktv: Advertising effectiveness in a multi-channel world

Join us on February 5, to hear the findings from the thinktv-commissioned research that assessed $700M+ of media spend in Canada, covering 105 brands across four verticals.

For members only:

Register

Use password thinktv

The Canadian Media Attribution Study is a deep-dive on the Canadian advertising market, posing (and answering) questions like:

  • Are Canadian companies getting the most out of their media plans?
  • Are simple media mix models misleading?
  • How are our media plans different from the US market?
  • The small shift in media that could drive billions in additional revenue

Join us at the official launch on February 25, and hear the findings from this important piece of research including key take aways on how to maximize the yield of your media investments.

Date: Tuesday, February 25
Time: 3pm EST
Place: Toronto Region Board of Trade, 77 Adelaide Street West, Toronto, ON M5X 1C1

For members only:

Register

Use password thinktv

If you have any questions or need assistance, please contact Davina Wong, Manager, Education & Events.

Events

February 5, 2019

Supported Event

Ipsos Most Influential Brands: Truth and Tendencies

Join us on February 5th, 2019 as The Globe and Mail, along with, Ipsos, the ACA, CMDC and Publicis present the Ipsos Most Influential Brands: Truth and Tendencies event.

For members only:

Request an invitation

Join us on February 5th, 2019 as The Globe and Mail, along with, Ipsos, the ACA and Publicis present the Ipsos Most Influential Brands: Truth and Tendencies event. Influence doesn’t happen by accident and each year Ipsos evaluates over 100 brands, sharing their rankings and many of the stories that go along with them. 2018 marks the eighth consecutive year of this study.

As we did last year, in addition to the report’s release, we are planning a morning of spirited discussion between industry experts and leaders. This exclusive event will take place at The Globe and Mail Centre.

For members only:

Request an invitation

If you have any questions or need assistance, please contact Davina Wong, Manager, Education & Events.

Location: The Globe and Mail Centre – 351 King Street East, Toronto

AGENDA

8:30 am: Registration and Breakfast
9:00 am: Opening Remarks – Andrew Saunders, CRO, The Globe and Mail
Session One: The Report Results: A discussion on how this year’s brands achieved their status and why brands are influential. Presented by Steve Levy, CCO, Ipsos Canada
Session Two: A Bounce-Back Brand: Given that trust is one of the primary driver of influence, what do brands need to do to regain it. Sean Stanleigh, Head of Globe Content Studio, interviews Axel Schwan, Global Chi¬ef Marketing Officer, Tim Hortons.
Session Three: How large multinational companies find local relevance in Canada. Sean Stanleigh, interviews Lindsay Liptok Head of Marketing, Uber Canada.
11:05 am: Closing Remarks, Brett McIntosh, CMO, Publicis Canada

Coffee and Networking.

Webinars

December 6, 2018

Supported Event

Partner Webinar: The Secret Financial Lives of Americans—and the Future of Financial Services

Join Nonfiction's co-founders Gunny and Ben as they take you behind the scenes of Nonfiction's unusual research approach, which included interviews with bank robbers, bank executives, Wall Street analysts, and shopping addicts—as well as a nationwide quantitative study.

For members only:

Register

Covered on MSNBC, ABC News, and Axios, the research report, The Secret Financial Lives of Americans, features stories of crying, sex, bank heists, baseball games, and eating out of garbage cans—stories that get to the heart of eight, real customer needs from financial services.

Gunny and Ben will take you behind the scenes of Nonfiction’s unusual research approach, which included interviews with bank robbers, bank executives, Wall Street analysts, and shopping addicts—as well as a nationwide quantitative study. You’ll also get ideas on how you can apply Nonfiction-style techniques to your work.

Join us to learn:

  • How Americans are secretly living double lives when it comes to their finances
  • Why financial services companies are missing huge opportunities for revenue
  • How an unusual approach powered one of the most talked about research reports in years

Date: Thursday, December 6
Time: 12pm EST / 5pm GMT
Presenters: Gunny Scarfo and Ben Zeidler, Co-Founders of Nonfiction Research

For members only:

Register

If you have any questions or need assistance, please contact Kristy Leahong at WARC.

About The Presenters

Gunny Scarfo, Co-Founder, Nonfiction Research
Gunny Scarfo: Before co-founding Nonfiction Research, Gunny was the Head of Strategy at VICE Media’s digital agency, an arm of the $5.7B counterculture media giant. There, he oversaw a team of strategists working on brands such as Unilever, Kraft, Activision, Rolex, and VICE properties such as VICELAND and VICE Impact. Prior to VICE, Gunny was Head of Strategy at Tenthwave Digital (now Accenture Interactive), where he led strategy engagements for BlackRock and helped make Duncan Hines the most shared CPG brand on Facebook. He previously worked for three years as head of marketing at The Abernathy Group, a hedge fund. He’s a graduate of Columbia University.

Ben Zeidler, Co-Founder, Nonfiction Research
Ben Zeidler: Before co-founding Nonfiction Research, Ben was Global Head of CPG Research at L2 (acquired by Gartner Research) where he worked directly with some of the world’s largest consumer brands, including P&G, Unilever, and Nestle. Prior to L2, he worked at Tenthwave, where he established the research & analytics practice, which grew in revenue annually. Ben is on the advisory board at Harvard Business Review and is routinely quoted/featured in industry news. He’s a graduate of Georgetown University.

Events

November 27, 2018

Supported Event

Lexpert : Privacy & Data Protection

The focus of this year's Lexpert Legal seminar is Digital Data Risk including in particular:

  • GDPR compliance for Canadian organizations.
  • New consent requirements.
  • Artificial intelligence and digital currencies.
  • Cyber security risk.
  • CASL update.

ACA members receive $445 off the full price of $1,195.
Contact Davina Wong, Manager, Education & Events, to receive the discount code.

For members only:

Learn more

Register

Social media sites’ tracking of user profiles, artificial intelligence (AI), Big Data leveraged to target consumers and voters, data breaches – all are raising the stakes for privacy compliance. Increased rigour in new data protection laws including the European Union’s GDPR are heightening risk. In today’s information world, organizations are confronted with increasing financial risks for non-compliance and litigation liability. Integral to corporate accountability is the need to deal ethically with the user, not only in the collection of personal information but also in how data is used and protected. However, risks can be managed through effective strategies for privacy compliance and information security.

The focus of this year’s Lexpert Legal seminar is Digital Data Risk including in particular:

  • GDPR compliance for Canadian organizations.
  • New consent requirements.
  • Artificial intelligence and digital currencies.
  • Cyber security risk.
  • CASL update.

The seminar will provide a focused update on current Canadian and international privacy issues as well as an opportunity to hear the regulators’ perspective.

ACA members receive $445 off the full price of $1,195.
Contact Davina Wong, Manager, Education & Events, to receive the discount code.

Date: November 27, 2018
Place: Thomson Reuters, 333 Bay St, 29th Floor, Toronto, ON, M5H 2T4

For members only:

Learn more

Register

Webinars

October 31, 2018

Supported Event

Partner Webinar: What a Shorter Ad Can (and Can’t) Do

The ACA has partnered with WARC to enhance our suite of complimentary, members-only webinars. Read on for the details of this upcoming webinar and register directly with WARC.

Are shorter ads as effective? Is the effect of commercial length different for older vs. younger users? How does clutter affect performance of a shorter commercial? MediaScience and the Ehrenberg-Bass Institute will answer these questions based on findings from three studies.

For members only:

Registrations are closed.

The ACA has partnered with WARC to enhance our suite of complimentary, members-only webinars. Read on for the details of this upcoming webinar and register directly with WARC.

Are shorter ads as effective? Is the effect of commercial length different for older vs. younger users? How does clutter affect performance of a shorter commercial? MediaScience and the Ehrenberg-Bass Institute will answer these questions based on findings from three studies.

Join us to learn how short ads:

  • Deliver 60% of the memory impact of full :30s ads
  • Lack the story arc more common to :30s
  • Can increase perceived clutter, significantly reducing their impact

Presenters: Dr. Magda Nenycz-Thiel, Senior Marketing Scientist, Ehrenberg-Bass Institute and Dr. Duane Varan, Chief Executive Officer, MediaScience

Date: Wednesday, October 31, 2018
Time: 12:00 p.m. ET / 4:00 p.m. GMT

For members only:

Registrations are closed.

If you have any questions or need assistance, please contact Kristy Leahong at WARC.

About The Presenters

Dr. Magda Nenycz-Thiel, Senior Marketing Scientist, Ehrenberg-Bass Institute
Magda is the Mars Professor of Marketing and a Senior Marketing Scientist at the Ehrenberg-Bass Institute. In her Mars Chair role, Professor Nenycz-Thiel provides thought leadership to Mars, academic peer review to assure research quality, and supports the development of superior marketing capability among Mars’ Associates.
She has published in international journals such as the Journal of Business Research, Journal of Advertising Research and European Journal of Marketing. She is also an author of two chapters in the book, How Brands Grow Part 2: “Building Physical Availability” and “Online shopping – is it different?”.

Dr. Duane Varan, Chief Executive Officer, MediaScience
Dr. Duane Varan is CEO of MediaScience®, a global pioneer in lab-based research integrating biometrics, facial coding, eye tracking, reaction time testing and other new advanced methods in better understanding the emotional dimensions of people’s media encounters.

Dr. Varan is also Chief Research Officer at the ESPN Lab in the United States (formerly the Disney Media & Advertising Lab), a role he holds concurrently with his appointment as Professor and Executive Director of Audience Labs at Murdoch University in Australia. Dr. Varan is the recipient of a number of awards including the Australian Prime Minister’s Award for University Teacher of the Year.

Events

October 24, 2018

Supported Event

ThinkTV: Media, marketing & disruption

Attend thinktv’s next event: Media, marketing & disruption, which will cover topics in the rapidly evolving advertising industry including the effectiveness of media in a multi-platform world.

Please note that the event is invitation-only and invitations are nontransferable.

Learn More

Request an invite

Attend thinktv’s next event: Media, marketing & disruption, which will cover topics in the rapidly evolving advertising industry including the effectiveness of media in a multi-platform world.

In this event, New York Times bestselling author, Ken Auletta will share insights from his latest book, Frenemies: The Epic Disruption of the Ad Business (and everything else) and examine the age of disruption from the perspective of advertising’s most powerful players, and through the lens of the “frenemy” relationships now shaping the industry’s future.

Marketing consultant and effectiveness expert Peter Field will be sharing the results of his about-to-be published new white paper Effectiveness in Context, co-authored with Les Binet.

Finally, Ipsos’ Ross Hugessen and Brainsights’ Dan Iwasa-Madge will share insights from a new Canadian study by Ipsos and thinktv titled, Optimizing Media vs Minimizing Media – Which is it?, with insights on creative techniques and how they differ by region.

Please note that the event is invitation-only and invitations are nontransferable.

Date: October 24, 2018
Place: St James Cathedral, 65 Church St., Toronto

Learn More

Request an invite