Events

November 16, 2020

Supported Event

Ad Nation 2020: Canadian and Industry Perceptions of Advertising & Media

As an industry we pride ourselves on staying on top of the latest trends and gadgets – but it turns out that those technological and culturally forward behaviours are impacting our perceptions about how Canadians use and perceive different media…

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Ad Nation 2020: Canadian and Industry Perceptions of Advertising & Media | Nov 16 | 11 a.m. ETAs an industry we pride ourselves on staying on top of the latest trends and gadgets – but it turns out that those technological and culturally forward behaviours are impacting our perceptions about how Canadians use and perceive different media.

Find out just how different we in the advertising and media communities are from the rest of Canada, and how those differences skew our assumptions of general media usage in this webinar from thinktv.

Presenter: Steve Levy, Chief Client Officer, Ipsos Canada
Date: Monday, November 16, 2020
Time: 11:00 a.m. – noon

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Events

February 24, 2021

Supported Event

Canada’s Top Rated Ads of 2020

thinktv explores which ads resonated most with Canadians in 2020 as tested by System1 Group…

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Thinktv presents : Canada’s Top Rated Ads 2020

thinktv explores which ads resonated most with Canadians in 2020 as tested by System1 Group.

Chief Marketing Officer, Jon Evans, highlights the top-performing TV ads according to System1’s ad testing software, how reactions in Canada differ from the US and the UK, and what you can do to improve creative effectiveness.

System1 is the world’s leading ‘effectiveness’ agency whose mission is to help brands and marketers achieve profitable growth through the practical application of behavioural science.

Presenter: Jon Evans, CMO, System1 Group
Date: Wednesday, February 24
Time: 10:00 a.m. – noon ET

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Events

January 28, 2021

Supported Event

Optimizing Media Using Behavioural Science

In this thinktv session behavioural science consultant and author of the acclaimed book The Choice Factory, Richard Shotton examines the role of behavioural science in creative development along with channel and media selection optimization…

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Optimizing media using behavioural science

In this thinktv session behavioural science consultant and author of the acclaimed book The Choice Factory, Richard Shotton examines the role of behavioural science in creative development along with channel and media selection optimization. He reviews the fascinating ways in which the human mind makes decisions about behaviour, as well as new research that will give marketers the edge.

Presenter: Richard Shotton, Behavioural Science Consultant and Author
Date: Thursday, January 28, 2021
Time: 11:00 a.m. – noon ET

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Events

September 10, 2020

Supported Event

Partner Event: CMDC Media Leader Series with Raja Rajamannar

As the economy opens up, brands cannot afford to be silent. Today’s immense challenges also present huge opportunities to understand, anticipate and connect with customers.

ACA has partnered with the Canadian Media Directors Council (CMDC) on their upcoming Media Leader Series talk with Mastercard’s global CMO and WFA Chair, Raja Rajamannar…

As the economy opens up, brands cannot afford to be silent. Today’s immense challenges also present huge opportunities to understand, anticipate and connect with customers.

ACA has partnered with the Canadian Media Directors Council (CMDC) on their upcoming Media Leader Series talk with Mastercard’s global CMO and WFA Chair, Raja Rajamannar. With proven global marketing expertise and rich international experience, it is no surprise that Raja was named among the World’s Most Influential CMOs by Forbes.

Raja will speak on marketing in a time of change, challenge and reflection. He will share the key pillars of his leadership success and the Mastercard brand’s climb to consumer mega-relevance.

Date: Thursday, September 10
Time: 4:00 p.m. ET
Location: virtual

Events

June 22, 2020

Supported Event

Cannes LIONS Live

A Meeting of the World’s Greatest Creative Minds

Over 40 hours of original thinking, expert perspectives, masterclasses and beautifully produced short films for everyone, for free…

Date: June 22 – 26, 2020
Cost: Free

Register Now

A Meeting of the World’s Greatest Creative Minds

Over 40 hours of original thinking, expert perspectives, masterclasses and beautifully produced short films for everyone, for free.

Keynotes: The big issues tackled by the big names.

Future Gazers: Provocative and original views on where we’re heading.

Lions Shorts: Specially-commissioned films from world-leading creatives.

President’s Briefing: The Lions Jury Presidents share the inside track on creativity in action.

At Home With: The superstar chat show focused on creativity.

What I’ve Learnt: Revealing and nuanced insights from those who have tasted serious success.

CMOs in the Spotlight: Sponsored by The Economist. These are the leaders with the power, the resources and the pressure: what are they really thinking?

The Classic Collection: Nurtured back to health from the original film reels, The Work presents iconic classic campaigns.

Advice that Worked from See It Be It: Alumni from the Cannes Lions initiative working towards equal gender representation among Creative Directors share advice that genuinely helped them.

WARC: Expert guidance on marketing effectiveness in the recovery.

Winners of the Decade: This year’s Lion of St. Mark plus the Lion-winners who aced the 2010s.

Intelligence: Upskill and unlock strategies for success.

Date: June 22 – 26, 2020
Cost: Free

Register Now

Webinars

May 20, 2020

Supported Event

Partner Webinar: In Search of the Unicorn Marketer

Join the World Federation of Advertisers (WFA) as they unveil the largest global study, focusing on the ‘marketer of the future’ with Syl Saller (Diageo), Ivan Pollard (General Mills) and others.

This project boasts interviews with some of the world’s leading CMOs and a quantitative study amongst almost 700 senior marketers from 32 countries around the world…

Join the World Federation of Advertisers (WFA) as they unveil the largest global study, focusing on the ‘marketer of the future’ with Syl Saller (Diageo), Ivan Pollard (General Mills) and others.

This project boasts interviews with some of the world’s leading CMOs and a quantitative study amongst almost 700 senior marketers from 32 countries around the world.

Independent research agency 2CV, will present the headline findings, from a project made possible through partnership with WFA’s network of national advertiser associations.

Building on this, two of the outstanding marketing leaders who contributed greatly towards the project, Syl Saller CBE, Chief Marketing & Innovation Officer, Diageo and Ivan Pollard, SVP Global Chief Marketing Officer, General Mills, will share on what the findings means for CMOs, their teams and the wider industry.

We will then open the virtual floor for moderated questions from our attendees.

Speakers:

  • Syl Saller CBE, Chief Marketing & Innovation Officer, Diageo
  • Ivan Pollard, SVP Global Chief Marketing Officer, General Mills
  • Sabine Cronick, UK Managing Director, 2CV
  • Michael Murphy, Associate Director, 2CV
  • Rob Dreblow, Global Head of Marketing Services, WFA (moderator)

Date: Wednesday, May 20, 2020
Time: 10:00 a.m. – 11:30 a.m. ET