Supported Event

thinktv is pleased to welcome back Richard Shotton, behavioural science consultant and author of the acclaimed book The Choice Factory, as he launches his compelling new book, The Illusion of Choice.

Join them March 30 as Richard shares some of the key learnings from the book, including how to take advantage of the peak end rule, the power of precision, the wisdom of wit – and more.

Presenter: Richard Shotton
Date: Thursday, March 30, 2022
Time: 11:00 a.m.

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This is an ACA supported event.

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

One of the benefits of sponsorship as a form of marketing pressure is that it can effectively serve multiple brand and commercial objectives simultaneously.

Upper funnel or lower funnel, sponsorship value and the objectives sponsorship can support can vary depending on your role in the sponsoring organization.

The more stakeholders that can derive value, the more objectives that a sponsorship can address, the more effective and the more efficient the investment.

On Thursday, September 8th from 12:30p to 1:30p ET, Lumency is hosting a panel discussion with leaders from our client(s) AB InBev and Labatt.

The panel will talk about sponsorship rights from a global, a domestic and a local/regional perspective. They will also explore the value points that matter from each of those views and discuss what ‘good’ looks like across those stakeholder groups.

Meet the Panel:
Eelco van der Noll, Head of Global Strategic Partnerships, AB InBev
Adam Cooke, Regional Vice President, Western Canada, Labatt Breweries of Canada
Becky Lindsey, Head of Connections (Media, Partnerships, Data & Creative Studio), Labatt Breweries of Canada

Moderated by:
Ian Malcolm, President & CEO, Lumency

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After a 2-year hiatus, Strategy Magazine is bringing back the highly anticipated Marketing Evolution C-Suite Summit. On Thursday, September 29, 2022, the MES returns to an in-person day of learning and connecting with colleagues and peers.

Join your peers and get briefed on how to move forward in the face of disruption. Find out what it means for building your brand and how to plan amid continuous change.

The recipient of ACA’s 2022 Gold Medal — the Canadian marketing industry’s most prestigious honour — will also be celebrated at the event.

For members only:

Learn more

If you have any questions or would like to access your ACA member discount code, please contact Davina Wong: 416-964-3805 ext. 1007
 

People of Colour in Advertising and Marketing (POCAM) are asking those working in the marketing and advertising industry to fill out the second annual Visible & Vocal Study. The aim of the survey is to get an accurate representation of the Black, Indigenous and People of Colour (BIPOC) community in our industry, and what issues they may face.

The survey should take about 10 minutes to complete. The data will be used to describe the demographic/attitudinal makeup of the Canadian POCAM community, and will help with POCAM’s efforts to combat discrimination and racism.

Responses to the questions are anonymous and confidential, and all data will be analyzed in aggregate.

Survey closes January 31, 2022.

Take Survey

Watch a presentation of the 2020 study results.

Do you have the insights and tools you need to finish 2021 strong and build your marketing strategy for 2022?

Join WARC on Wednesday, September 8, for their Open House, and see why they are the “go to resource” for marketers, globally.

Get free one-day access* to over 90,000+best practice guides and research papers, 20,000+ award winning effectiveness case studies, expert guidance, CMO interviews and more.

Register for access

For questions, email .

*Some restrictions apply.

Audience measurement remains among the top marketing research services demanded by clients in North America according to the ESOMAR Global Market Research Report. The pandemic saw a surge in cross-platform media adoption, even as trust in media waned, as the pace and velocity of information (and misinformation) grew.

This two-hour webinar, presented by the Canadian Research Insights Council, will feature leaders in unique roles in data, insights and analytics, to help us understand the future of audience measurement from traditional channels to digital behaviours (active and passive).

The presenters will discuss the opportunities and challenges of cross-platform audience measurement as cross-platform viewing continues to soar. With the goal of improving advertising effectiveness, the presenters will discuss topics such as methodological innovation design, client objectives, product outcomes, targeting audiences and respondents, and maintaining and growing consumer bases.

How can we ensure reliable and effective measurement, sifting the “signal from the noise” in the big data of audience analytics?

Where should organizations and individuals focus their innovation, spending and up-skilling efforts as some audiences become harder to measure than others?

Speakers:

• Judy Davey, Vice President, Media Policy and Marketing Capabilities, ACA
• Josh Cormie, Executive Vice President, Audience Measurement Service Line Lead, Ipsos Canada
• Catherine Malo, Senior Vice President, Cross-Media Business Development & Communications, Numeris
• Alexander Johnston , Manager, Audience Insights Specialist, Royal Ontario Museum

Host and Moderator: Arundati Dandapani, Chief Editor & Intelligence Officer of Canadian Research Insights Council and COO of the Certified Analytics and Insights Professionals of Canada

Format: Each presenting team will speak for 10-15 minutes followed by a moderated discussion and Q&A.

Date: Tuesday, September 21, 2021
Time: 12:00 – 2 h ET

For members only:

For non-members (free access with registration to CRIC mailing list):

Video recording