Events

January 31, 2022

Supported Event

POCAM’s Visible & Vocal Study 2021

People of Colour in Advertising and Marketing (POCAM) are asking those working in the marketing and advertising industry to fill out the second annual Visible & Vocal Study. The aim of the survey is to get an accurate representation of the Black, Indigenous and People of Colour (BIPOC) community in our industry, and what issues they may face.

The survey should take about 10 minutes to complete.

Take Survey

Survey closes January 31, 2022.

People of Colour in Advertising and Marketing (POCAM) are asking those working in the marketing and advertising industry to fill out the second annual Visible & Vocal Study. The aim of the survey is to get an accurate representation of the Black, Indigenous and People of Colour (BIPOC) community in our industry, and what issues they may face.

The survey should take about 10 minutes to complete. The data will be used to describe the demographic/attitudinal makeup of the Canadian POCAM community, and will help with POCAM’s efforts to combat discrimination and racism.

Responses to the questions are anonymous and confidential, and all data will be analyzed in aggregate.

Survey closes January 31, 2022.

Take Survey

Watch a presentation of the 2020 study results.

Events

September 8, 2021

Supported Event

WARC’s Open House

Do you have the insights and tools you need to finish 2021 strong and build your marketing strategy for 2022?

Join WARC on Wednesday, September 8, for their Open House, and see why they are the “go to resource” for marketers…

Register for access

Do you have the insights and tools you need to finish 2021 strong and build your marketing strategy for 2022?

Join WARC on Wednesday, September 8, for their Open House, and see why they are the “go to resource” for marketers, globally.

Get free one-day access* to over 90,000+best practice guides and research papers, 20,000+ award winning effectiveness case studies, expert guidance, CMO interviews and more.

Register for access

For questions, email .

*Some restrictions apply.

Events

September 21, 2021

Supported Event

The Future of Cross-Platform Audience Analytics

Audience measurement remains among the top marketing research services demanded by clients in North America according to the ESOMAR Global Market Research Report. The pandemic saw a surge in cross-platform media adoption, even as trust in media waned, as the pace and velocity of information (and misinformation) grew.

This two-hour webinar, presented by the Canadian Research Insights Council, will feature leaders in unique roles in data, insights and analytics, to help us understand the future of…

For members only:

Video recording

For non-members (free access with registration to CRIC mailing list):

Video recording

Audience measurement remains among the top marketing research services demanded by clients in North America according to the ESOMAR Global Market Research Report. The pandemic saw a surge in cross-platform media adoption, even as trust in media waned, as the pace and velocity of information (and misinformation) grew.

This two-hour webinar, presented by the Canadian Research Insights Council, will feature leaders in unique roles in data, insights and analytics, to help us understand the future of audience measurement from traditional channels to digital behaviours (active and passive).

The presenters will discuss the opportunities and challenges of cross-platform audience measurement as cross-platform viewing continues to soar. With the goal of improving advertising effectiveness, the presenters will discuss topics such as methodological innovation design, client objectives, product outcomes, targeting audiences and respondents, and maintaining and growing consumer bases.

How can we ensure reliable and effective measurement, sifting the “signal from the noise” in the big data of audience analytics?

Where should organizations and individuals focus their innovation, spending and up-skilling efforts as some audiences become harder to measure than others?

Speakers:

  • Judy Davey, Vice President, Media Policy and Marketing Capabilities, ACA
  • Josh Cormie, Executive Vice President, Audience Measurement Service Line Lead, Ipsos Canada
  • Catherine Malo, Senior Vice President, Cross-Media Business Development & Communications, Numeris
  • Alexander Johnston , Manager, Audience Insights Specialist, Royal Ontario Museum

Host and Moderator: Arundati Dandapani, Chief Editor & Intelligence Officer of Canadian Research Insights Council and COO of the Certified Analytics and Insights Professionals of Canada

Format: Each presenting team will speak for 10-15 minutes followed by a moderated discussion and Q&A.

Date: Tuesday, September 21, 2021
Time: 12:00 – 2 h ET

For members only:

Video recording

For non-members (free access with registration to CRIC mailing list):

Video recording

Events

November 16, 2020

Supported Event

Ad Nation 2020: Canadian and Industry Perceptions of Advertising & Media

As an industry we pride ourselves on staying on top of the latest trends and gadgets – but it turns out that those technological and culturally forward behaviours are impacting our perceptions about how Canadians use and perceive different media…

Access the recording and slides

Ad Nation 2020: Canadian and Industry Perceptions of Advertising & Media | Nov 16 | 11 a.m. ETAs an industry we pride ourselves on staying on top of the latest trends and gadgets – but it turns out that those technological and culturally forward behaviours are impacting our perceptions about how Canadians use and perceive different media.

Find out just how different we in the advertising and media communities are from the rest of Canada, and how those differences skew our assumptions of general media usage in this webinar from thinktv.

Presenter: Steve Levy, Chief Client Officer, Ipsos Canada
Date: Monday, November 16, 2020
Time: 11:00 a.m. – noon

Access the recording and slides

Events

February 24, 2021

Supported Event

Canada’s Top Rated Ads of 2020

thinktv explores which ads resonated most with Canadians in 2020 as tested by System1 Group…

Access the recording and slides

Thinktv presents : Canada’s Top Rated Ads 2020

thinktv explores which ads resonated most with Canadians in 2020 as tested by System1 Group.

Chief Marketing Officer, Jon Evans, highlights the top-performing TV ads according to System1’s ad testing software, how reactions in Canada differ from the US and the UK, and what you can do to improve creative effectiveness.

System1 is the world’s leading ‘effectiveness’ agency whose mission is to help brands and marketers achieve profitable growth through the practical application of behavioural science.

Presenter: Jon Evans, CMO, System1 Group
Date: Wednesday, February 24
Time: 10:00 a.m. – noon ET

Access the recording and slides

Events

January 28, 2021

Supported Event

Optimizing Media Using Behavioural Science

In this thinktv session behavioural science consultant and author of the acclaimed book The Choice Factory, Richard Shotton examines the role of behavioural science in creative development along with channel and media selection optimization…

Access the recording and slides

Optimizing media using behavioural science

In this thinktv session behavioural science consultant and author of the acclaimed book The Choice Factory, Richard Shotton examines the role of behavioural science in creative development along with channel and media selection optimization. He reviews the fascinating ways in which the human mind makes decisions about behaviour, as well as new research that will give marketers the edge.

Presenter: Richard Shotton, Behavioural Science Consultant and Author
Date: Thursday, January 28, 2021
Time: 11:00 a.m. – noon ET

Access the recording and slides