Back by popular demand, Mark Ritson — one of the world’s most outspoken and respected marketing strategists is coming to thinktv’s Media, Marketing & Effectiveness event! Joining Mark are four industry experts covering everything from AI and brand building to media measurement and closed-loop attribution.

HEAR FROM:

Mark Ritson, one of world’s most respected marketing strategists and founder of the miniMBA, will present Understanding the Drivers of Advertising Creative, addressing core marketing principles and drilling down on strategic approaches to creative.
Erez Levin, Principal at Emet Advisory and former Google product strategist, joins us to share key messages from the new CIMM white paper Navigating Quality and how he’s inspiring a “Quality Revolution”.
Shane Skillen, CEO Hotspex Market Research and Media, explores brand building in the age of AI, and why being “Top of Mind and Top of Model” is the new competitive advantage.
Matt Devlin, Chief Strategy Officer at PHD, will give an overview of the latest Canadian media usage trends, providing a clear, multi-faceted picture for the marketing and buying communities to help guide investments and strategies.
David Phillips, Chief Media & Activation Officer at Environics, shares the latest development in closed-loop measurement for video advertisers, designed to help Canadian advertisers optimize performance and maximize return on investment.

Event Details
🗓️ Wednesday, April 22nd, 2026
⏰ From 1 pm to 6 pm
📍 The Omni King Edward Hotel, Toronto
🎫 Complimentary for ACA members – The event is now SOLD OUT

Learn More

Questions about registration? Please contact Capucine Printemps, Bilingual Membership Specialist.

thinktv’s Marquee Media, Marketing & Effectiveness event returns to Toronto on October 2, 2025.

We’re proud to support this industry-defining event for another year. This year’s lineup features some genuinely brilliant minds, including effectiveness expert Peter Field, attention expert Karen Nelson-Field, and respected media and tech analyst Ian Whittaker.

We are happy to offer ACA members a complimentary pass. Just use code thinktv_BRAND when you register.

Register Today
Please note: the ticket is personal and non-transferable

Event Details
🗓️ Thursday, October 2nd, 2025
⏰ From 1 pm to 6 pm
📍 The Omni King Edward Hotel, Toronto
🎫 Use code thinktv_BRAND for a complimentary pass

Agenda highlights:

• The Eye-watering Cost of Dull Media – Peter Field and Karen Nelson-Field share the latest research on the high cost that brands pay for forgettable campaigns.
• Marketing as an Investment – Ian Whittaker looks at marketing through the lens of the C-Suite to help brands build stronger cases for the CFO.
• Why Brands (Still) Matter – Simon Tunstill from Thinkbox explores what brands mean to people today and the valuable role they play in our lives.
• CTV in Focus – The latest developments and opportunities in Connected TV advertising.

Questions about registration? Please contact Capucine Printemps, Bilingual Membership Specialist.

September 10, 2025 | Making TV the Boardroom Hero!

The Future of TV Advertising event is back, and the ACA is a proud partner of this event. Check out the agenda!

Join over 700 senior decision-makers from brands, agencies and media owners to discuss the key challenges the industry is facing, including:

• What ‘premium’ really means in today’s expanded TV landscape
• How to ensure programmatic demand reaches the most effective CTV inventory
• What TV needs to secure more performance budget — from both big and emerging brands
• The leap in efficiency and effectiveness required to win attention in the boardroom.

Register Now
ACA members, use code ACA30 for 30% off your ticket

Questions about registration? Please contact Capucine Printemps, Bilingual Membership Specialist.

Stay Ahead of Regulatory Change Impacting Advertising and Brand Strategy

The legal and regulatory landscape for Canadian advertisers is shifting fast. Whether you’re leading brand strategy, launching digital campaigns, or managing influencer partnerships, staying compliant is essential to protecting your brand and maintaining trust with your audience.

Join your peers and leading legal experts at Canada’s most comprehensive advertising and marketing law conference—designed to help you navigate new risks, stay ahead of enforcement trends, and prepare your team for what’s next.

Register Today

Event Details
🗓️ January 28-29, 2025
📍 One King West, The Austin Gallery, Toronto
🎫 Use code D10-999-ACA26 for 10% off your ticket

Key Topics for 2026 Include:

Protecting Brand Integrity

• New rules on greenwashing and environmental claims
• Mitigating influencer and NIL (name, image, likeness)-related risks
• Anticipated advertising class actions: What marketers need to know

Regulatory Changes Ahead

•  Advertising implications of Ontario’s proposed Consumer Protection Act (Bill 92)
•  Advertising complexities in excise industries
• Navigating cross-border drip pricing laws in Canada, the U.S., and the U.K.

Innovation & IP

• Legal and ethical considerations for AI in advertising
• Counterfeits and trademark misuse

Why ACA Members Should Attend

• Gain clarity on the latest legal developments that impact your marketing plans
• Protect your brand from costly compliance mistakes
• Hear directly from regulators and top legal minds including speakers from the Competition Bureau, Ad Standards, and IAB Canada
• Network with in-house counsel, agency leaders, and legal experts shaping the future of Canadian advertising

Description

Join ACA and BrandSpark for the 12th annual BrandSpark Most Trusted™ Awards celebrating the brands that Canadians trust the most and revealing key insights to help you grow trust in your brand.

The ACA is excited to partner once again with BrandSpark to honor the winners of the 2025 BrandSpark Most Trusted Award.

This event includes a Trust Insights session, followed by the awards ceremony and a happy hour.

Before the celebration begins, you will have the opportunity to:

• Gain valuable insights into consumer trust during a special presentation by BrandSpark
• Attend a fireside chat featuring Nuno Bamberg, Senior Vice President of Brand & Marketing at Sleep Country, and Robert Levy, Founder & President of BrandSpark, where they will explore the key factors influencing trust among today’s consumers.

Registration

Date: Tuesday, November 5, 2024
Time: 04:30 p.m. – 7:30 p.m. ET
Place: Corus Quay, 25 Dockside Drive, Toronto

Register Now

Questions about registration? Please contact Capucine Printemps, Bilingual Membership Specialist.

After a hiatus from hosting live events on the West Coast, ACA is excited to be back and proud to support ThinkTV at the Media, Marketing & Effectiveness event in Vancouver on November 21.

Join ThinkTV in Vancouver for an afternoon of insightful speakers and networking opportunities.

Date: Thursday, November 21, 2024
Event Time: 2:00 p.m. – 5:00 p.m.* PST
Reception Time: 5:00 p.m. – 6:00 p.m.* PST
Venue: Fairmont Hotel Vancouver, Vancouver

*Be sure to stick around after the event for a cocktail reception with the speakers

• “The Fundamentals of Planning”: Featured speaker Dan White – marketer, market researcher, and acclaimed author – will present highlights from his latest publication, The Smart Advertising Book, an engaging and concise guide that provides insights, inspiration, and practical tips for delivering advertising that drives growth.
• An overview of today’s TV and Video Landscape in Canada.
• A presentation of Ad Nation, research developed with Ipsos Canada that explores the differences in media habits and advertising perceptions of industry professionals and ordinary Canadians – and how those differences impact our assumptions.
• An update from Numeris: The latest in measurement and planning tools.
• Profit Ability 2: The new business case for advertising from Thinkbox in the UK, outlining advertising’s financial impact by medium, showing how and why advertising is a profitable driver of business growth. This is the largest econometric meta-analysis of the drivers of advertising effectiveness.

Don’t miss out on this free event!

Register now to guarantee your complementary spot (please note: registrations are non-transferable).
ACA Members, keep an eye on your emails to get the registration link!