Blog

Has the rush to invest in programmatic and ad-tech served to further ostracize the potential customers marketers seek to connect with? It’s a question that will quite literally be debated at the Global Marketer Conference this month. One sign of consumer’s dissatisfaction with the way ads interrupt their digital experience is the large number of […]

In a comprehensive new series titled the 2016 Guide to Media Transparency, the Alliance for Audited Media (AAM) talks to leaders from all sides of the industry to better understand the issues and how to build more accountability and transparency between parties for the long-term success of digital media. AAM has been sharing tips with […]

After nearly six years of litigation, negotiations, mediations and, finally, arbitration, the first collective agreement for internet and new media has been finalized.

Paid media can generate two things: awareness and action (in this case, permission). Here’s an overview of when to focus paid on permission and when to focus on awareness. 1. There are a couple of fundamental rules marketers often forget to take into consideration in their communications: For a significant percentage of your audience (as […]

That milestone we all had been watching for, when digital media ad spend would finally surpass TV in Canada, arrived early this fall when IAB revealed that their number was $3.5 billion vs. TV’s $3.4 billion. Never mind that online video ad spend, estimated at a mere $140 million, would be a more appropriate comparison. […]

By Jessica Yared, ACA Consumers will now have access to more information and greater control over ads displayed to them based on their online behaviour. For their part, advertisers will be able to educate themselves and determine whether they are observing the principles of responsible online behavioural advertising in Canada.