Blog

Despite its explosive growth over the last decade, digital advertising still lacks the shared data and standardized metrics of television. Everyone can agree if a TV spot ran in the second break of a certain show. There is no such certainty with where, when or who sees digital advertising. And that can be a huge […]

In an increasingly competitive business environment, knowing where your customers are online is more important than ever, but that can be tough in a dynamic, fast-changing  — some might say chaotic — digital landscape. At a recent ACA Webinar, comScore’s Darrick Li provided ACA members with some help via a comprehensive review of Canadian consumer behaviour data in […]

Like with so much of the marketing industry, advancements in technology have brought profound changes and improvements to the field of market research in the past few years. Some of that technology and improvements were the focus of a recent ACA webinar presentation by Aleksandar Simic of EyeSee Research, which specializes in eye-tracking and facial […]

Much of the business world these days is talking about blockchain and artificial intelligence—including advertising and marketing. And as so often happens with new technology, surging interest has brought a deluge of hyperbole and wild speculation about what the technology can and cannot do. Trying to make sense of the hype was the key motivation […]

Awareness of the Digital Advertising Alliance of Canada’s AdChoices program is on the rise, a recent survey finds, with more Canadians becoming acquainted with its blue triangle icon. The DAAC released this AdChoices educational video as part of its awareness campaign Now in its third year, the program that gives consumers more control and knowledge […]

The Digital Advertising Alliance of Canada recently took a significant step toward embodying all aspects of digital media within the Canadian AdChoices program. The expansion of the program to include mobile web and mobile apps is good news for consumers, who will now have more notice, information and choice regarding interest-based advertising on mobile, says […]