Infographic: The not-so-hidden value of advertising
January 24th, 2017 | Matthew Chung, Manager, Communications and Content
The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU and selected markets, including Canada. The independent study by Deloitte, commissioned by the World Federation of Advertisers, found that every $1 spent on advertising can generate up to $6 of in the […]
Read MoreWhen Are Bots At Their Best?
January 17th, 2017 | Russ Ward, Massively
I recently gave some background on chatbots and shared reasons chatbots are emerging as an important aspect of a well-rounded brand strategy. But what does a good chatbot look like? What does it do? Although there are no concrete rules for building engaging and helpful messaging bots, here are some general considerations which can be […]
Read MoreFive Mindsets To Win In Retail – Now And In The Future
January 10th, 2017 | Mark Anthony, Sapient Nitro
Across the world, the retail industry is being disrupted. Consumers expect personalized experiences, with content aimed directly at their needs and desires. They expect to be able to engage with a brand anywhere and at any time, while technologies like mobile, social media, responsive environments, and the cloud are leading to disruption in the retail […]
Read More[Forecasting 2017]: The Year of Media Quality
December 20th, 2016 | Joan Brehl, Vice President and General Manager, AAM
As the industry prepares to turn the page on another year marked by massive changes, ACA is asking the experts to predict the trends they think will disrupt 2017. Previous articles have come from Stephan Argent of Argedia Group, with his forecast for agency search management, 361 Degrees partner Veronica Holmes, identifying top digital trends […]
Read More[Forecasting 2017]: Embrace The “Trinity of Sponsorship”
December 19th, 2016 | Brent Barootes, President and CEO, Partnership Group
As the industry prepares to turn the page on another year marked by massive changes, ACA is asking the experts to predict the trends they think will disrupt 2017. First in the series was Stephan Argent of Argedia Group, with his forecast for agency search management, followed by 361 Degrees partner Veronica Holmes, identifying top […]
Read More[Forecasting 2017]: Digital Disruption Will Reach New Speeds
December 13th, 2016 | Veronica Holmes, Partner, 361 degrees
As the industry prepares to turn the page on another year marked by massive changes, ACA is asking the experts to predict the trends they think will disrupt 2017. First in the series was Stephan Argent of Argedia Group, with his forecast for agency search management. Next up is Veronica Holmes, identifying top digital trends […]
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