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Many marketers believe that AI is too complex for their departments because artificial intelligence is viewed as a technical element in a creative field. Brands might invest in AI tools as a way to automatically generate reports or segment audiences within email lists, but many do not understand the value that AI offers to creative elements of marketing campaigns (and particularly to content marketing). Toronto-based Atomic Reach put together two infographs to show how your business can tap into AI to have a more efficient and engaged content marketing strategy. Part 1 debunks some common myths about AI.