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Demographic shifts in Canada are having a major impact on the way brands do business. Put simply, if you don’t have a plan in place to serve ethnic and new immigrant populations, you’re missing out on a growth opportunity.

Bobby Sahni, Co-Founder of Ethnicity Multicultural Marketing + Advertising, has advice on how to move your company beyond dabbling in this area (ie. assigning the summer intern to create a strategy) to build a comprehensive multicultural growth strategy.

If you’re not yet convinced this is an area you need to master, check out the infographic Ethnicity developed for ACA and see the potential ROI for yourself.

Bobby Sahni is a veteran thought-leader in the multicultural marketing and advertising industry. He is co-founder and Partner at Ethnicity – a multicultural marketing and advertising agency dedicated to helping companies drive new growth by engaging North America’s ethnic and new immigrant communities. Head to ACAweb.ca to register for his course being held April 20 at ACA’s offices in Toronto.