[ACA In The News] ACA & Partners Reach New Media Deal With UDA
February 24th, 2016 | Matthew Chung, Manager, Communications and Content
After nearly six years of litigation, negotiations, mediations and, finally, arbitration, the first collective agreement for internet and new media has been finalized.
As reported in English by Marketing and Strategy, as well as in French by Infopresse, the Joint Producers Association (JPA), comprised of the Association of Canadian Advertisers (ACA), Association of Creative Communications Agencies (A2C) and Institute of Communication Agencies (ICA), announced last week it had inked the important agreement with Union des artistes, which represents performers in Quebec.
The agreement comes into effect April 1 and is effective for two years.
As Paul Hetu, ACA’s VP for Quebec, said in a statement, this agreement is important for advertisers because it allows for the production of French-language commercials, consistent with the economic realities of Internet & New Media.
It also establishes:
- A new performers’ remuneration model that distinguishes between production rates and usage fees for commercials
- Hourly rates specific to a performers’ function
- Usage fees reflective of audience size, location (territory) and language in which the commercial is played
- An ability to “move over” INM commercials to television by simply paying performers their respective television rate
- Unrestricted use of “stock footage” material in INM productions
The JPA continues to negotiate a renewal of the radio and TV agreement with UDA. The current agreement expired in August, but remains in effect until a new agreement is reached.
