Challenged in growing your brand in this evolving multi-screen ecosystem?
March 20th, 2014 | ACA Team,
By Theresa Treutler, President & CEO, TVB
We invite you to be our guest at TunedIn 2014 on Thursday, April 3, 2014 at the Carlu to gain insight.
Engage with industry thought leaders sharing the latest research, learning, and insights on how to grow brands in this multi-screen world.
We’ve assembled a stellar line-up of Speakers and Presentations including Jonah Berger – New York Times Best-Selling Author of Contagious: Why Things Catch On. An assistant professor of Marketing at the Wharton School of Business, Jonah studies social influence and social epidemics, or how products, ideas, and behaviours catch on and become popular. Gain priceless insight and learning from this leading authority on the evolving social milieu and how it works. Not to be missed!
Every marketer would like to answer the question – what constitutes advertising effectiveness? Les Binet (Head of Effectiveness , adam&eveDDB – UK) and Peter Field (Marketing Consultant – UK) present their ground-breaking research into effectiveness. Advertising Effectiveness: The Long and the Short of It focuses on a growing tension in marketing: the need to achieve strong short-term sales results, typically over the quarterly reporting cycle of many businesses, and the need to achieve continuous improvement in marketing effectiveness year-over-year. This one is sure to be an eye-opener.
Our Industry Hot Buttons panel discussion will be moderated by Jonah Berger, with panelists Kirstine Stewart -Managing Director, Twitter Canada; Brent Choi – Chief Creative & Integration Officer JWT Canada; Jeff Marshall – VP Marketing, Scotiabank; Les Binet and Peter Field – above-mentioned authors of Advertising Effectiveness.
There’s a lot more. Visit our website at www.tvday.ca for detailed information and to contact us for your complimentary invitation.
