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This is the first of a two-part recap of the Ipsos Most Influential Brands presentation. Next week we’ll cover the unique challenges, and advantages of building brands in Canada, and how Google and Facebook are managing the responsibility that comes with influence. Being leading edge, trustworthy and engaging, having presence and being a good corporate […]

By Bob Reaume Ipsos Reid’s ‘Most Influential Brands in Canada’ ranking was released during this week’s Ad Week events and Canadian’s seem to be quite enamored with technology companies.

Dan MacKenzie, Vice President & General Manager of NBA Canada, is the incoming Chair of the Sponsorship Marketing Council of Canada. “There are more opportunities than ever for sponsors to engage consumers, whether through traditional means or constantly changing digital and social media channels,” said MacKenzie.