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Social media has made brand identity and marketing really easy. It remains the best tool to reach out to, connect with and retain your customers. To make the most out of this channel, it is important to track the progress of social media marketing as a tool to reach and engage customers.

By Ben Kelly, President and Chief Strategy Officer at Niche (Niche) In the media-verse, there have traditionally been 3 media channels: Earned, Paid, and Owned. However, a new media channel has emerged in recent years, called Shared Media, and, while still a fresh and untapped frontier, it has the potential to rival the other media […]