Tag: Telecaster

Telecaster loosens up closed captioning constraints

May 14th, 2015 | Ron Lund, President & CEO, ACA

An unnecessary roadblock to getting commercials to air has been cleared with Telecaster’s announcement that it will no longer require a finalized “closed caption” commercial as part of its clearance process. It’s been a long road indeed. But this reversal of the ad-clearance committee’s policy, just nine months after it went into effect, is exactly […]

Read More

Are your TV Commercials ‘Closed Captioned’?

March 18th, 2014 | ACA Team,

By Bob Reaume, ACA It’s a question that all clients must ask themselves this summer as commercials are being readied for air in the fall. As of September 1st, 2014, all advertising commercials, sponsorship messages and promos broadcast on television stations in Canada must be aired with closed captioning for the hearing impaired.

Read More