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On Sunday evening, millions of Canadians will be gathered around their TVs to watch the Carolina Panthers and Denver Broncos compete in the Super Bowl. This special live event delivers the biggest audience on TV in Canada, offering Canadian advertisers a prime opportunity to reach Canadians with advertising relevant to them.

ACA’s incoming VP of Media Policy and Marketing Capabilities is already making her presence felt. Judy Davey tackled the CRTC’s decision to eliminate simultaneous substitution during the Super Bowl (providing Canadian viewers with access to the flashy U.S. ads) stating in an op/ed in Media in Canada why a change to the regulations is a […]

What kind of crazy Alternate Advertising Universe just hit us? In one weird decision, the CRTC are out to make broadcasters and cable companies jump through hoops so that… wait for it…so that the people can see American TV commercials. On TV. During a TV show. I mean, as far as I can tell I […]