Tag: sonic branding


The Power of Sonic Branding

February 3rd, 2021 | teymundson, CEO, Pirate Group Inc.

In today’s very crowded marketplace, branding is playing an even more strategic role in connecting with people. That said, many organizations use virtually the same branding tools in their efforts to connect with customers. While most understand the importance of using their logos, many focus primarily on their visual branding but have yet to harness the power of sonic branding. With every media platform having sound built in, brands need to have their own voice to connect with customers. Discerning brands treat sound with the same care and discipline as they do their visual brand-building.

What exactly is sonic branding?

It’s the strategic use of music, sound and voice to create rational and emotional connections between people and brands, while also reinforcing your brand’s identity…

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