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The business world has been evolving since the last decade, and the significant shift is the impetus toward digital marketing. A company's image or “brand reputation” does not depend only on the quality of its products. Nowadays, its visibility on the internet is equally important.

This is a case of “have you ever” – hope you are happy to play along. Have you ever walked into a store, held up your phone to a retail clerk, showed them a photo and said (or maybe even barked), “Can I get one of these”? Or have you ever stood in a store, […]