Tag: Measurement
[Forecasting 2016] The Year Of Transparency
December 22nd, 2015 | ACA Team,
With 2015 coming to a close, ACA is asking the experts to predict the trends they think will shape the industry in 2016. So far, Stephan Argent has written about Agency Search Management, Grant Le Riche looked at media and Brent Barootes has given his outlook for the sponsorship space. Next up is Joan Brehl, […]
Read MoreProgrammatic Perspective: The Cross-Screen Dream
September 10th, 2015 | grantlericheen, Managing Director, Canada, TubeMogul
Earlier this summer, TubeMogul’s Managing Director, Canada, Grant Le Riche ran through the nuances of “cross-screen, explaining that with the application of programmatic principles to linear TV, “cross-screen” is increasingly interpreted as including digital and traditional media properties. Our understanding of “cross-screen advertising” has shifted to more accurately reflect this. The follow-up column below takes […]
Read MoreIf a digital ad falls in the wrong place, does it make an impression?
June 3rd, 2014 | Brent Bernie, President, comscore Canada
We’re all familiar with the philosophical question, “if a tree falls in a forest and no one is around to hear it, does it make a sound?” Striking parallels to this old adage can be drawn in our industry today, where many are asking a similar question relating to the effectiveness of ads in the digital environment. In light of concerns around ad viewability, brand safety and in-target delivery, many are now asking: “If an ad falls in the wrong place and no one has an opportunity to see it, does it make an impression?”
In other words, what is the value of an ad that doesn’t deliver an opportunity to be seen, or worse, is delivered next to brand unsafe content? How should we value an impression that reaches a consumer outside of the intended target?
Read MoreBig Data: Friend or Foe of Digital Advertising?
February 18th, 2014 | ACA Team,
By ACA Staff Five Ways Marketers Should Use Digital Big Data to Their Advantage It was just this past November at ACA’s Annual Conference that Gian Fulgoni, Founder of comScore’s Media Metrix, announced that his company’s multi-platform online measurement tool was coming to Canada. Marketers would soon have access to seemingly endless amounts of data […]
Read MoreVideo, Video Everywhere: comScore’s multi-platform online measurement comes to Canada
November 21st, 2013 | Bob Reaume, ACA
Ready or not, here comes the brave new world of digital measurement.
It seems it’s been the ‘Year of Mobile’ for about five years in a row now, but next year it may just happen.
Announced at ACA’s Annual conference by Gian Fulgoni, the Founder of comScore Media Metrix, multi-platform online measurement is about to become a reality in Canada.
Read More