Blog

By Randy Scotland, ACA When Geoff Ramsey talks, smart marketers listen up ‒ with good reason. With his grip on the latest research trends and best practices, the chairman of eMarketer offers a rich understanding and big-picture perspective of the digital landscape and its impact on marketing and media. In the following interview, Ramsey, who […]

By ACA staff The announcement this summer that Omnicom and Publicis will merge ‒ effectively creating the world’s largest advertising holding group ‒ means a host of competing brands may land under a single ownership.

By Randy Scotland, ACA How innovative is your organization’s marketing culture? How you answer that question speaks volumes about your company’s prospects in today’s post-digital world, according to innovation expert Bert DuMars, Vice President, Principal Analyst with Forrester Research.

The ACA’s latest Marketer’s Pulse survey suggests Canadian marketers are feeling more optimistic than they were last fall about their business prospects and their consumers’ confidence levels.