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By ACA Staff Five Ways Marketers Should Use Digital Big Data to Their Advantage It was just this past November at ACA’s Annual Conference that Gian Fulgoni, Founder of comScore’s Media Metrix, announced that his company’s multi-platform online measurement tool was coming to Canada. Marketers would soon have access to seemingly endless amounts of data […]

By Stephan Argent, CEO, The Argedia Group Let’s face it, an agency pitch can be a lot of work. It’s a lot of work for the agencies involved and it’s a time consuming exercise in logistics, exploration and evaluation for marketers, who need to determine the right questions to help find the best agencies for […]

This is the second article in a series on marketing technology by Marketing-IT expert, Gilbert Sabat. Read the first article: Marketing and IT, unlikely partners in the delivery of extraordinary brand marketing. By Gilbert Sabat, Founder & CEO of MM4L Canada Inc. The first article I wrote on marketing technology focused on how an organization […]

Let’s stop the craziness.

After sitting on the sidelines attending a variety of industry conferences over the past five years and listening to more than one pundit state emphatically that companies don’t create brands customers do, it’s time to call balderdash.

Times have changed but brand creation has not. If companies have relegated the creation, management and nourishing of brands to consumers I’d argue they’re just plain lazy.

By Susan Charles, ACA Here is an unusual perspective on the future of business: W. Edwards Denning, who was famous for his principles on transforming business effectiveness once said, “It is not necessary to change. Survival is not mandatory!” Another way to think about this is with this often quoted phrase: “innovate or die”! This […]

Ready or not, here comes the brave new world of digital measurement.

It seems it’s been the ‘Year of Mobile’ for about five years in a row now, but next year it may just happen.

Announced at ACA’s Annual conference by Gian Fulgoni, the Founder of comScore Media Metrix, multi-platform online measurement is about to become a reality in Canada.