Blog

On a night when the best campaigns from Canada’s advertising and communications community took centre stage, the industry paused to pay tribute to a woman whose efforts have helped cultivate consumer trust in advertising.

For more than 21 years, Linda Nagel has helped strengthen and transform advertising self-regulation in Canada. It’s not the kind of work that usually wins awards, but every Canadian marketer and advertiser has benefited from her efforts. For Nagel’s distinctive impact on the practice of marketing communications in Canada, the outgoing President of Advertising Standards […]

Who has the legitimacy to set the standard for what is or is not an acceptable ad? It was a question pondered recently at Marketing Magazine’s Ad-Tech Canada conference in Toronto, during a sometimes tense panel about ad blocking (and how marketers should respond to the practice) featuring representatives of Adblock Plus, ad-block measurement company […]

ACA President Ron Lund has issued a challenge to the industry to tackle the issues of fraud, transparency and viewability.

“It is the marketer who should and must lead this effort, but with close industry collaboration,” Lund argues in a recent Op/Ed in Marketing Magazine.

This call to action comes on the heels of the ACA’s Executive Forum, where Canadian marketers showed how they are starting to take action. Meanwhile, the ACA has taken a leadership role to help restore trust and transparency in the Canadian digital marketing ecosystem, starting several initiatives, both independently and with other industry associations.