Tag: Innovation

Pivoting Advertising Production in the Age of COVID

September 22nd, 2020 | Roma Ahi, Vice President of Production, Diamond Marketing Group

Is it just me or has life felt a smidge different lately?

Yes, no matter the industry, everybody has had to adapt to a world dealing with the chaos, confusion and all-around challenges that have come with COVID-19. That’s been particularly true in our industry, where current events have transformed the way we approach production at every single stage.

At first blush, it might seem like COVID safety restrictions might automatically lead to serious budget savings…

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“Innovate or Die!”: Challenge for Canadian marketers

November 26th, 2013 | ACA Team, Association of Canadian Advertisers

By Susan Charles, ACA Here is an unusual perspective on the future of business: W. Edwards Denning, who was famous for his principles on transforming business effectiveness once said, “It is not necessary to change. Survival is not mandatory!” Another way to think about this is with this often quoted phrase: “innovate or die”! This […]

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On Innovation: Canadian Companies are Not ‘Walking the Talk’!

November 6th, 2013 | ACA Team, Association of Canadian Advertisers

By Susan Charles, ACA The September/October 2013 ACA Marketer’s Pulse Report focuses on marketing innovation. It explores the innovation culture within Canadian companies, for their strategic initiatives, organization structure and budget commitments.

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Probing Marketing Innovation’s Transformative Power

September 19th, 2013 | ACA Team, Association of Canadian Advertisers

By Randy Scotland, ACA How innovative is your organization’s marketing culture? How you answer that question speaks volumes about your company’s prospects in today’s post-digital world, according to innovation expert Bert DuMars, Vice President, Principal Analyst with Forrester Research.

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