Tag: Gian Fulgoni

Big Data: Friend or Foe of Digital Advertising?

February 18th, 2014 | ACA Team,

By ACA Staff Five Ways Marketers Should Use Digital Big Data to Their Advantage It was just this past November at ACA’s Annual Conference that Gian Fulgoni, Founder of comScore’s Media Metrix, announced that his company’s multi-platform online measurement tool was coming to Canada. Marketers would soon have access to seemingly endless amounts of data […]

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