Tag: Gian Fulgoni
Big Data: Friend or Foe of Digital Advertising?
February 18th, 2014 | ACA Team,
By ACA Staff Five Ways Marketers Should Use Digital Big Data to Their Advantage It was just this past November at ACA’s Annual Conference that Gian Fulgoni, Founder of comScore’s Media Metrix, announced that his company’s multi-platform online measurement tool was coming to Canada. Marketers would soon have access to seemingly endless amounts of data […]Read More
Video, Video Everywhere: comScore’s multi-platform online measurement comes to Canada
November 21st, 2013 | Bob Reaume, ACA
Ready or not, here comes the brave new world of digital measurement.
It seems it’s been the ‘Year of Mobile’ for about five years in a row now, but next year it may just happen.
Announced at ACA’s Annual conference by Gian Fulgoni, the Founder of comScore Media Metrix, multi-platform online measurement is about to become a reality in Canada.Read More