Tag: Digital Marketing
Do They Really Like It? (Excerpt 2/3)
November 3rd, 2015 | brendaandsusan,

Lawyers Brenda Pritchard and Susan Vogt recently released the 5th edition of Advertising and Marketing Law in Canada. Published by LexisNexis Canada in association with ACA, it’s a comprehensive reference tool that will help advertisers and marketers better understand the breadth and complexities of Canadian regulatory law. This excerpt provides tips on how to stay […]
Read MoreQ&A: Scott Megginson On Reaching Consumers Online
July 28th, 2015 | Matthew Chung, Manager, Communications and Content

With his access to a trove of 10,000 measured digital campaigns and more than 2,000 creative tests, Millward Brown Canada President Scott Megginson has a firm grasp of what works online and what doesn’t. Megginson, who hosted a webinar at ACA’s offices last week, sat down for a Q&A to discuss strategies for digital success.
Read MoreTracking the smartphone’s impact on consumer behaviour
April 27th, 2015 | Matthew Chung, Manager, Communications and Content

Smartphone ownership is growing and having a major impact on the consumer purchase funnel as mobile owners turn to their devices for retail activities, research from comScore Canada finds. For instance, the digital measurement company’s comprehensive study of online trends – “2015 Canada Digital Future in Focus” – revealed that 28% of the country’s 24 […]
Read MoreDomain spoofing: Why it happens, how it happens and how to stop it
February 12th, 2015 | andrewcasale, President & CEO, Index Exchange

Commonly and with little difficulty, bad actors are defrauding the digital marketplace. They’re playing tricks to make exchanges think they’re selling inventory from reputable, premium publishers – often at bargain basement rates – when in fact the domain name offering the inventory provides only junk, creating problems for everyone in the business. We’re not talking […]
Read MoreExploring programmatic video from all angles at the BrightRoll Video Summit
February 4th, 2015 | caitlindenham, Corporate Events, BrightRoll

The BrightRoll Video Summit, hosted at the Arcadian Court in Toronto Oct. 29, 2014, explored strategies and key opportunities in programmatic video that drive success for both buyers and sellers. Industry leaders from advertisers, agencies, publishers and ad tech addressed some of the most pressing questions and biggest challenges in the digital video advertising ecosystem. […]
Read MoreACA’s Look Ahead to 2015: Digital Media is a Murky Mess (and we need to clean it up fast)
January 6th, 2015 | Bob Reaume, ACA

That milestone we all had been watching for, when digital media ad spend would finally surpass TV in Canada, arrived early this fall when IAB revealed that their number was $3.5 billion vs. TV’s $3.4 billion. Never mind that online video ad spend, estimated at a mere $140 million, would be a more appropriate comparison. […]
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