Blog

On Sunday evening, millions of Canadians will be gathered around their TVs to watch the Carolina Panthers and Denver Broncos compete in the Super Bowl. This special live event delivers the biggest audience on TV in Canada, offering Canadian advertisers a prime opportunity to reach Canadians with advertising relevant to them.

Over the holidays, as family and friends opened gizmos and gadgets, I reflected on the outcome of the last decade of our digital transformation. Guests arrive for a New Year’s weekend and the first question after they say hello is “What’s your wifi password?” This is the new norm – a connected consumer who expects […]

ACA’s incoming VP of Media Policy and Marketing Capabilities is already making her presence felt. Judy Davey tackled the CRTC’s decision to eliminate simultaneous substitution during the Super Bowl (providing Canadian viewers with access to the flashy U.S. ads) stating in an op/ed in Media in Canada why a change to the regulations is a […]

What kind of crazy Alternate Advertising Universe just hit us? In one weird decision, the CRTC are out to make broadcasters and cable companies jump through hoops so that… wait for it…so that the people can see American TV commercials. On TV. During a TV show. I mean, as far as I can tell I […]

By Bob Reaume, Vice President, Policy & Research, ACA We thought we had a pretty good story. Newsworthy, even. But, as the saying goes… the best laid plans… It was September 19th and the very last day of the CRTC’s public hearing on the future of TV in Canada appropriately called “Let’s Talk TV.”

On Friday, September 19, ACA presented at the CRTC ‘Let’s Talk’ hearings, along with CMDC (Canadian Media Directors Council). The hearings were designed to explore the current broadcasting environment and review possible approaches for a revised framework for television in Canada.