Tag: Canada’s new privacy act
In November 2020, the federal government announced its intention to update our federal data privacy law, the Personal Information Protection and Electronic Documents Act (PIPEDA), which has been in effect since 2000. PIPEDA allows commercial organizations in Canada to be amongst one of only 12 countries deemed “adequate” under the EU’s General Data Protection Regulation (GDPR), but it was not without its faults. The law was beginning to show some age, particularly as big data projects began emerging, and so the government announced in 2019 an ambitious Digital Charter for Canada, to which this announcement in November is directly tied.
It is understandable if the average marketer missed the announcement amidst the more urgent and ongoing COVID-19 pandemic. To assist, this article will provide a baseline understanding of what’s in the Act and how it may impact your day-to-day marketing operations if it passes as it is currently written.Read More