Tag: Brands
Six content types any brand can turn into native advertising
August 25th, 2014 | ACA Team,
By Dale Lovell, Content and Publishing Direct, Adyoulike Most brands, even if they are not already creating content themselves, will be surprised about how much content they actually already have at their disposal. Take another look at your organization’s resources and you’ll be surprised at what content you already have – content that can easily […]
Read MoreWho Owns Your Brand?
June 10th, 2014 | tonyatilia, Partner, Maxim Partners Inc.
Do your customers own your brand?
Not really, but they are increasingly more empowered to influence its destiny.
Do your shareholders own your brand?
Not really, but they can surely influence its value and market capitalization.
Do your agency partners own your brand?
No. They never did, but they certainly influence its success.
As a marketer, you may not personally own your brand but you and you alone must assume sole responsibility for its stewardship and success.
More than ever, clients must take 100 percent ownership of their brands. Sure, once upon a time, they could partner with a major agency that would help steward the brand. I started my career as a client. Our agency was Ogilvy and Mather. They helped us with everything from consumer research, package design, sales promotion, media buying and planning and of course advertising.
Read MoreDigital Trends: Microsoft’s latest research uncovers consumers’ lofty expectations of brands
April 2nd, 2014 | ACA Team,
By Alyson Gausby, Consumer Insight Lead, Microsoft Canada Our world is changing. If the last decade was defined by our hunger for new technologies, the next will be defined by our need for more human connections. Our infatuation with technology is starting to mature and we’re expecting more from our technology and devices, as well […]
Read MoreChallenged in growing your brand in this evolving multi-screen ecosystem?
March 20th, 2014 | ACA Team,
By Theresa Treutler, President & CEO, TVB We invite you to be our guest at TunedIn 2014 on Thursday, April 3, 2014 at the Carlu to gain insight. Engage with industry thought leaders sharing the latest research, learning, and insights on how to grow brands in this multi-screen world. We’ve assembled a stellar line-up of […]
Read MoreMost Influential Brands in Canada
February 3rd, 2014 | ACA Team,
By Bob Reaume Ipsos Reid’s ‘Most Influential Brands in Canada’ ranking was released during this week’s Ad Week events and Canadian’s seem to be quite enamored with technology companies.
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