Blog

By Brad Jeffrey, Platform Services Manager at Index by Casale Media A report issued by the International Data Corporation (IDC) in October of 2013 projected that RTB spend in Canada would eclipse $80MM in 2014. Of that number, the percentage of ad dollars that could be going to fraudulent or deficient impressions (i.e. non-human, non-viewable) […]

By Joanne Van der Burgt, Ipsos MediaCT You’ve likely heard the classic words uttered over a century ago by John Wanamaker, a department store mogul and pioneer of marketing: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” How far we’ve come! Whether television, radio, out-of-home, social […]

On Friday, September 19, ACA presented at the CRTC ‘Let’s Talk’ hearings, along with CMDC (Canadian Media Directors Council). The hearings were designed to explore the current broadcasting environment and review possible approaches for a revised framework for television in Canada.

By Brett Colbert, Chief Procurement Officer, MDC Partners During my years as procurement professional, I have been asked the same question time and time again – how do you work so well with marketers? Sure, the relationship between procurement and marketing has gotten better over the years. But, let’s put our emotions on the table […]

By ACA Staff We are pleased to announce that the new National Commercial Agreement (NCA) reached between ACTRA and ACA/ICA has now been ratified by all parties, takes force immediately, and runs until expiry on June 30, 2017. We believe that the changes in this new agreement offer many improvements for advertisers. Here are the […]

By Dale Lovell, Content and Publishing Direct, Adyoulike Most brands, even if they are not already creating content themselves, will be surprised about how much content they actually already have at their disposal. Take another look at your organization’s resources and you’ll be surprised at what content you already have – content that can easily […]