Blog

By Grant le Riche, Managing Director, TubeMogul July 1st – the day that the MRC (Media Rating Council) in the US announced the standard for online video viewability – is now five months in the rearview. So what do we have to show for it? Well, we know that a “viewable” video impression is one […]

By Bob Reaume, Vice President, Policy & Research, ACA We thought we had a pretty good story. Newsworthy, even. But, as the saying goes… the best laid plans… It was September 19th and the very last day of the CRTC’s public hearing on the future of TV in Canada appropriately called “Let’s Talk TV.”

By Stephan Argent, CEO, Argedia Group With so much discussion, confusion misunderstanding and indeed – fear – around programmatic buying, I thought a beginner’s guide to programmatic buying would be both timely and helpful. But before getting into the issues, pros and cons, and what the future looks like, let’s make sure we’re on the […]

By Jessica Yared, ACA staff Stories of online ad fraud continue to dominate headlines in the marketing industry – click-fraud and delivery of advertisements to websites outside campaign guidelines are just two such issues facing marketers right now. While these issues are a worldwide phenomenon, the ACA wanted to find out what Canadian marketers are […]

By Guy Yalif, VP of Global Marketing, BrightRoll, Inc. TV has long been the primary advertising vehicle for the world’s largest brand marketers. As the mobile space has matured and consumers have devoted more time to watching short and long-form mobile video content, the marketing community has seen new opportunities to influence behaviors. However, this […]

The Association of Canadian Advertisers is pleased to announce it’s Board of Directors for 2014-2015. The Board was ratified at the ACA’s Annual General Meeting on October 7th in Toronto. Lauri Feser, Chair, Vice-President, Marketing, WestJet Airlines, continues as Chair, a position she has held since November 2013. Patrick Dickinson, Senior Vice President, Core Marketing […]