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Working under a Chief Procurement Officer (CPO) who has spent the entirety of his career thinking outside the box while keeping progress at full throttle; I would argue that there’s no better motivation day-to-day, than feeding off a committed desire to change the game. The world of advertising has an undeniable draw that brings people […]

Among top of mind issues for marketers in 2015 will be transparency for media buys. A major focus of these transparency issues is the burgeoning digital media advertising space—a significant new channel for marketing communications. The importance of this new channel is reflected in the phenomenal growth of programmatic buying/trading of digital media ad views. […]

That milestone we all had been watching for, when digital media ad spend would finally surpass TV in Canada, arrived early this fall when IAB revealed that their number was $3.5 billion vs. TV’s $3.4 billion. Never mind that online video ad spend, estimated at a mere $140 million, would be a more appropriate comparison. […]

The spirit of holiday giving is alive and well at the ACA offices. For the third consecutive year, ACA staff took up an office collection to purchase a donation of much-needed food for Covenant House Toronto, just in time for the holiday season.

By Howard Lichtman, Partner, Ethnicity Multicultural Marketing & Advertising In the United States, driven by market forces and a desire for increased revenue, American corporations have embraced multicultural marketing with a passion. For years, they have worked with best of breed multicultural agencies—experts in either the Afro-American or Hispanic ethnicities.

Who remembers the movie Moonstruck staring Cher and Nicholas Gage? It is a Norman Jewison directed romantic comedy about a woman engaged to one man but falls in love with his estranged younger brother. A little messy and a little perplexing especially for the woman’s grandfather, who, upon hearing the news towards the end of the film proclaims sympathetically, “I’m so confused”.

This must be how most marketers feel these days. Their professional lives are becoming increasingly complex on so many levels.

Consumer research, which was simply either quantitative or qualitative now has the added dimension of big data. One of the most cited pain points expressed by marketers is the amount of information they feel compelled to digest. They simply don’t have the time or recourses to properly exploit it. Big data can often cause big headaches.