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The BrightRoll Video Summit, hosted at the Arcadian Court in Toronto Oct. 29, 2014, explored strategies and key opportunities in programmatic video that drive success for both buyers and sellers. Industry leaders from advertisers, agencies, publishers and ad tech addressed some of the most pressing questions and biggest challenges in the digital video advertising ecosystem. […]

Among top of mind issues for marketers in 2015 will be transparency for media buys. A major focus of these transparency issues is the burgeoning digital media advertising space—a significant new channel for marketing communications. The importance of this new channel is reflected in the phenomenal growth of programmatic buying/trading of digital media ad views. […]

That milestone we all had been watching for, when digital media ad spend would finally surpass TV in Canada, arrived early this fall when IAB revealed that their number was $3.5 billion vs. TV’s $3.4 billion. Never mind that online video ad spend, estimated at a mere $140 million, would be a more appropriate comparison. […]

By Howard Lichtman, Partner, Ethnicity Multicultural Marketing & Advertising In the United States, driven by market forces and a desire for increased revenue, American corporations have embraced multicultural marketing with a passion. For years, they have worked with best of breed multicultural agencies—experts in either the Afro-American or Hispanic ethnicities.

Who remembers the movie Moonstruck staring Cher and Nicholas Gage? It is a Norman Jewison directed romantic comedy about a woman engaged to one man but falls in love with his estranged younger brother. A little messy and a little perplexing especially for the woman’s grandfather, who, upon hearing the news towards the end of the film proclaims sympathetically, “I’m so confused”.

This must be how most marketers feel these days. Their professional lives are becoming increasingly complex on so many levels.

Consumer research, which was simply either quantitative or qualitative now has the added dimension of big data. One of the most cited pain points expressed by marketers is the amount of information they feel compelled to digest. They simply don’t have the time or recourses to properly exploit it. Big data can often cause big headaches.

By Grant le Riche, Managing Director, TubeMogul July 1st – the day that the MRC (Media Rating Council) in the US announced the standard for online video viewability – is now five months in the rearview. So what do we have to show for it? Well, we know that a “viewable” video impression is one […]