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Paul Lavoie, Co-founder, Chairman and CCO of creative agency Taxi, has won countless awards for his creative work, and now the 2015 ACA Gold Medal Award. Those who know him say that despite all his milestones, there’s no dampening his desire for new challenges. “Lifetime achievements, they suggest some sort of finality,” says Jane Hope, […]

Creator. Designer. Entrepreneur. Flag-waver. Mentor. Pioneer. These words just begin to describe Paul Lavoie. Perhaps that’s fitting for a man who has been doing business to the mantra “Doubt the conventional” throughout his more than 30-year advertising career. For Lavoie’s many achievements, not least of which includes building Taxi – the agency he co-founded in 1992 […]

With fragmentation impacting the world of ad production, many marketers are grappling with how to get the most out of their ad spend. Jillian Gibbs, CEO and founder of Advertising Production Resources (APR) hosted a webinar this week (available for download for ACA members only) to help marketers navigate this space. Here are the top […]

What kind of crazy Alternate Advertising Universe just hit us? In one weird decision, the CRTC are out to make broadcasters and cable companies jump through hoops so that… wait for it…so that the people can see American TV commercials. On TV. During a TV show. I mean, as far as I can tell I […]

Canadian TV debuted on September 6th, 1952, when CBC launched CBFT in Montreal and CBLT in Toronto. Some of the first advertisers were Ford, Campbell’s Soup, Westinghouse and Imperial Tobacco. Less than 10 years later, census data showed that 82.5% of Canadian households had TVs – more than had flush toilets. Even in 1996, 76% […]

Commonly and with little difficulty, bad actors are defrauding the digital marketplace. They’re playing tricks to make exchanges think they’re selling inventory from reputable, premium publishers – often at bargain basement rates – when in fact the domain name offering the inventory provides only junk, creating problems for everyone in the business. We’re not talking […]