Blog

On a night when the best campaigns from Canada’s advertising and communications community took centre stage, the industry paused to pay tribute to a woman whose efforts have helped cultivate consumer trust in advertising.

For more than 21 years, Linda Nagel has helped strengthen and transform advertising self-regulation in Canada. It’s not the kind of work that usually wins awards, but every Canadian marketer and advertiser has benefited from her efforts. For Nagel’s distinctive impact on the practice of marketing communications in Canada, the outgoing President of Advertising Standards […]

Marketers who sign off on sexist ads not only run the risk of annoying and angering consumers, but of missing sales targets too, according to new research from Advertising Standards Canada. According to the 2016 Consumer Perspectives On Advertising report, 67% of Canadians say they are less likely to buy a product from an advertiser […]

Just over a year from now, ACA and the World Federation of Advertisers (WFA) will be co-hosting Global Marketer Week in Toronto. Preparations are already underway for the annual event for client-side marketers, which is making its first return to Canada since 2007. Today, we look back at the venues, marketers and topics that were […]

It’s a significant year for The Canadian Children’s Food and Beverage Initiative (CAI). The program recently introduced new, more stringent category-specific nutrition criteria that sets calorie maximums for products within 8 categories, establishes limits on fat, sodium and sugar and includes criteria for nutrients to encourage such as vitamins, minerals and fibre. By the end […]