Tag: Ad fraud
Marketer’s Pulse: Media transparency deemed important but remains elusive for marketers
June 18th, 2014 | ACA Team,
By Jessica Yared, ACA Last week the ACA hosted a 3-hour executive forum on digital media transparency, verification and auditing, with an equal mix of marketers, agency and media folks in attendance. That players from all sides attended, illustrates just how important the topic is these days.
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