Blog

In a comprehensive new series titled the 2016 Guide to Media Transparency, the Alliance for Audited Media (AAM) talks to leaders from all sides of the industry to better understand the issues and how to build more accountability and transparency between parties for the long-term success of digital media. Throughout the next several months, AAM […]

With 2015 coming to a close, ACA is asking the experts to predict the trends they think will shape the industry in 2016. So far, Stephan Argent has written about Agency Search Management, Grant Le Riche looked at media and Brent Barootes has given his outlook for the sponsorship space. Next up is Joan Brehl, […]

Establishing a more transparent media marketplace has been top-of-mind for marketers this year, and on June 10 at the ACA Executive Forum, marketers showed how they are taking action. The topic – Taking a Hard Line with Online: The Client Perspective – created considerable buzz among the more than 100 attendees in a cinema at […]

We’ve all seen the headlines and statistics: Advertisers will lose $6-10 billion to bots in 2015. More than half of ad impressions are not seen. A quarter of all video impressions are fraudulent. Brands are not safe from bots and invalid traffic. As an experienced digital auditor, the Alliance for Audited Media goes behind the […]

By Jessica Yared, ACA staff Stories of online ad fraud continue to dominate headlines in the marketing industry – click-fraud and delivery of advertisements to websites outside campaign guidelines are just two such issues facing marketers right now. While these issues are a worldwide phenomenon, the ACA wanted to find out what Canadian marketers are […]

By Brad Jeffrey, Platform Services Manager at Index by Casale Media A report issued by the International Data Corporation (IDC) in October of 2013 projected that RTB spend in Canada would eclipse $80MM in 2014. Of that number, the percentage of ad dollars that could be going to fraudulent or deficient impressions (i.e. non-human, non-viewable) […]