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The Fundamentals of Sponsorship Series Three one-hour sessions will be planned: November 2024, January and May 2025. The Fundamentals of Sponsorship Series is designed for ACA Member marketing professionals who are new to sponsorship or want to deepen their understanding of this increasingly important aspect of an integrated marketing strategy. The series provides brand-side marketers […]

2024 marks the 18th edition of the Canadian Sponsorship Landscape Study. In this session, Dr. Norm O’Reilly will present the comprehensive results of the 18th annual Canadian Sponsorship Landscape Study. This research evaluates the current trends, challenges, and growth areas within the sponsorship sector, offering valuable insights into the decision-making processes of brands, properties, and […]

Join ACA and BrandSpark for the 12th annual BrandSpark Most Trusted™ Awards celebrating the brands that Canadians trust the most and revealing key insights to help you grow trust in your brand.

The aim of this session will be to help marketers and advertisers understand how documenting your Measurement Framework is essential to achieving success and getting the most out of your media partnerships.

This webinar will set out advertiser best practices in the area of Generative AI, addressing minimising legal and commercial risks, ensuring transparent agency operating practices and recommended contract terms.

After a hiatus from hosting live events on the West Coast, ACA is excited to be back and proud to support ThinkTV at the Media, Marketing & Effectiveness event in Vancouver.