Determining success is an exciting stage when crafting your next advertising campaign. However, this can also be a challenging with many pitfalls if done incorrectly. This can be further frustrating with how quickly technologies and platforms change because of innovation and government regulations.
The aim of this session will be to help marketers and advertisers understand how documenting your Measurement Framework is essential to achieving success and getting the most out of your media partnerships. It will include best practices on:
• How to measure success across multiple channels and formats
• Relationship between the creative message and the intended outcome
• How and when to optimize a campaign
• Methodologies used to measure success with the technologies necessary to facilitate
• Selecting the best media partners based on understanding your customers
Presenter:Kabil Rahaman, Head of Data Optimization, The Globe and Mail
Date: Wednesday, October 16th, 2024
Time: 11:30 a.m. – 12:30 p.m. ET
Video recording
View Presentation Slides
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Kabil Rahaman, Head of Data Optimization, The Globe and Mail
Kabil Rahaman leads data capabilities for The Globe’s advertising. He has over a decade of experience in hands-on digital activation working for both media buyers and sellers. Kabil’s goal is to better understand and explore the relationship readers have with advertising on The Globe.
In his spare time Kabil loves birding, board games, and baseball.