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Discover the results of the 19th edition of the Canadian Sponsorship Landscape Study

They are often referred to as the forgotten generation, yet Generation X is now the backbone of the global economy. Although they represent only about 18% of the total population, they account for nearly 24% of global purchasing power, more than any other generation. And this purchasing power is not expected to decline for several years to come.

We will explore the online behaviour of Gen Z and Alpha, their romantic relationships, life goals, pursuit of well-being and balance and social, environmental and consumer values.

The objective of this webinar is to contextualize the results of the study to better understand how sponsorship contributes to a brand's value and its return on investment.

This webinar is tailored for advertisers and marketing professionals and will explore the world of non-traditional trademarks in Canada. From sounds and scents to colours, holograms and beyond, we will discuss how non-traditional marks can be protected under Canadian law and what it means for your marketing strategy. You’ll learn about what qualifies as a […]

This year’s lineup features some genuinely brilliant minds, including effectiveness guru Peter Field, attention expert Karen Nelson-Field, and respected media and tech analyst Ian Whittaker.