Category Social Media


Organic Matters: The Slow Death of Organic

November 24th, 2015 | Jen Evans, Marketing Futurist

Organic social content engagement numbers are sinking. We started noticing the trend at SqueezeCMM in February and it’s been accelerating ever since. While there’s no real typical standard for organic-to-paid performance (it depends on factors such as the budget for paid, the target audience, and the size of the organic community), some numbers were shockingly […]

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Do They Really Like It? (Excerpt 2/3)

November 3rd, 2015 | brendaandsusan,

Lawyers Brenda Pritchard and Susan Vogt recently released the 5th edition of Advertising and Marketing Law in Canada. Published by LexisNexis Canada in association with ACA, it’s a comprehensive reference tool that will help advertisers and marketers better understand the breadth and complexities of Canadian regulatory law. This excerpt provides tips on how to stay […]

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How To Play Nice On Social Media (Excerpt 1/3)

October 27th, 2015 | brendaandsusan,

Lawyers Brenda Pritchard and Susan Vogt recently released the 5th edition of Advertising and Marketing Law in Canada. Published by LexisNexis Canada in association with ACA, it’s a comprehensive reference tool that will help advertisers and marketers better understand the breadth and complexities of Canadian regulatory law. This excerpt, contributed by Gowling’s Associate Daniel Cole, […]

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The Social Cauldron: Brewing Up Content Marketing Success

July 14th, 2015 | Jen Evans, Marketing Futurist

If you’ve drunk the content-marketing Kool-Aid, you might be feeling a bit perplexed right now. It’s a confusing time for content marketers: the social landscape is shifting ever more heavily to social ads. But organic posts seem to drive a different kind of result, one that is strictly focused on the quality of the content, […]

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The key to engagement: four tips on making the most of shared media

January 27th, 2014 | ACA Team,

By Ben Kelly, President and Chief Strategy Officer at Niche (Niche) In the media-verse, there have traditionally been 3 media channels: Earned, Paid, and Owned. However, a new media channel has emerged in recent years, called Shared Media, and, while still a fresh and untapped frontier, it has the potential to rival the other media […]

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New Self-regulatory Program For Online Behavioural Advertising

September 5th, 2013 | ACA Team,

By Bob Reaume, ACA A new self-regulatory program for Online Behavioural Advertising (OBA) has been developed for Canada. OBA involves tracking consumers’ online activities in order to deliver advertisements targeted to their inferred interests. It has proven to be quite an effective method of advertising.

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