Category Social Media

Influencer Marketing: The Do’s and Don’ts of Disclosure

July 12th, 2018 | ACA Team, Association of Canadian Advertisers

There’s no question that brands and influencers have to make their relationships clear to consumers. The Canadian Code of Advertising Standards requires disclosure of material connection, and the Competition Bureau enforces laws about misleading marketing practices. What many marketers are unsure of, however, is how and what to disclose. To help marketers put disclosure into […]

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How To Create A More Effective Influencer Marketing Strategy

June 14th, 2018 | ACA Team, Association of Canadian Advertisers

Influencer marketing is seeing meteoric growth: 63% of marketers increased their influencer marketing budget from 2016 to 2017; and 40% will increase it again this year, according to Harvard Business Review (2018). However, many marketers still struggle to get their strategies right. At a recent ACA webinar, Cathy Fernandes, CEO of Jones Media, shared advice […]

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How To Make Sure Your Brand Excels at Conversational Marketing

February 7th, 2018 | Russ Ward, Massively

As marketers, we are constantly faced with new developments in technology and shifts in customer behaviour which require us to learn new things and change the way in which we do our jobs. I’ve written previously about why chatbots need to be part of your marketing strategy and when chatbots are at their best. Recently, […]

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How To Answer The Most Important Question About Content

October 11th, 2017 | Jen Evans, Marketing Futurist

It’s much harder to find a nonfiction book in a library than a fiction book. Why? Because the author is the main search element in fiction, books are usually arranged alphabetically by author last name, sometimes by title. This makes finding what you’re looking for relatively simple if you know some basic information. Sometimes, fiction […]

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8 Key Questions About Community Dynamics

June 28th, 2017 | Jen Evans, Marketing Futurist

There are lots of problems with content marketing, like any new (but not that new) discipline that shows results but gains popularity ahead of expertise and wisdom. One of the biggest problems is answering – what. What do I produce? How? What should it be about, how should we package it? What should it look […]

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How To Build Your Brand Ambassador Program

March 23rd, 2017 | Jonathan Davids, Founder and CEO, Influicity

A YouTube user you’ve never heard of may be the perfect pitch person for your brand. Just ask Jonathan Davids, founder of Influicity, a platform that advertisers can use to source, collaborate and run campaigns with social influencers. Just what is an influencer, you ask? They run the gamut from a 20-something who makes DIY-themed […]

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