Toronto, June 25, 2015: Judy Davey, Executive Vice President Activation at ZenithOptimedia, is bringing her significant experience in media, sponsorship and client insights to the Association of Canadian Advertisers as its Vice President, Media Policy and Marketing Capabilities.
In this role, Davey will be leading government and industry media-related issues for the ACA, as well as contributing to ACA’s growing membership consulting services around agency search, remuneration and contracts.
“As a long-serving former ACA board member and Chair of the Media Committee, Judy brings a wealth of marketing knowledge and energy to ACA,” said Ron Lund, President and CEO of ACA. “Her deep roots and experience in the media industry will help underpin our critical initiatives around transparency, accountability and fraud.”
“I’ve always admired ACA’s leadership in advocating on behalf of marketers before government and industry and its focus on improving marketers’ ROI on their MarCom investment,” Davey said. “I am absolutely delighted to be joining the ACA. It’s a dream job I have been coveting and training for throughout my career.”
Davey has worked on both the client and agency side during her more than 25 years in the industry. She honed her skills at Molson Coors Canada, consistently taking on bigger and more challenging roles, rising to the position of Vice President Marketing Assets, where she was responsible for managing one of the largest marketing services budgets in Canada. As Executive Vice President Activation at ZenithOptimedia, Davey was responsible for activation of all video, digital, broadcast, distribution, content development, sponsorships and events. Most recently, she was given responsibility to oversee media owner negotiations, leveraging all Publicis Groupe agency investments (ZenithOptimedia, Starcom Mediavest and Saatchi & Saatchi).
Davey’s start date with ACA has not been finalized.
About the ACA
ACA is Canada’s go-to organization for client marketers, dedicated to helping its members maximize the value of their MarCom and brand ROI. A national, not-for-profit association established in 1914, it speaks on behalf of more than 200 companies and divisions.