In this thinktv session behavioural science consultant and author of the acclaimed book The Choice Factory, Richard Shotton examines the role of behavioural science in creative development along with channel and media selection optimization. He reviews the fascinating ways in which the human mind makes decisions about behaviour, as well as new research that will give marketers the edge.
Presenter: Richard Shotton, Behavioural Science Consultant and Author
Date: Thursday, January 28, 2021
Time: 11:00 a.m. – noon ET