thinktv explores which ads resonated most with Canadians in 2020 as tested by System1 Group.
Chief Marketing Officer, Jon Evans, highlights the top-performing TV ads according to System1’s ad testing software, how reactions in Canada differ from the US and the UK, and what you can do to improve creative effectiveness.
System1 is the world’s leading ‘effectiveness’ agency whose mission is to help brands and marketers achieve profitable growth through the practical application of behavioural science.
Presenter: Jon Evans, CMO, System1 Group
Date: Wednesday, February 24
Time: 10:00 a.m. – noon ET