ACA’s Strategic Partner, WARC, had its editorial team in Toronto. In addition to the conference, they covered the Public Affairs and Media Transformation sessions throughout Global Marketer Week.
WARC is a global online resource with over 60,000 best practices and case studies from the world’s leading brands for every step of the advertising process. Recommended by 97% of our clients, we help executives at over 1,000 advertising and media agencies, brands, media owners, research companies, and universities stay focused on proven approaches and maximize returns on advertising investments.
A pox on the house of ad tech
Speaker: Bob Hoffman, author of “The Ad Contrarian”
Mattel continues Barbie’s brand makeover
Speaker: Lisa McKnight, SVP/Global Brand General Manager for Barbie
How Coke balances real world and digital world
Speaker: Ivan Pollard, SVP/Strategic Marketing at the Coca-Cola co.
Wrestling with the dangers of data politicization
Speaker: David Carroll, Associate Professor/Media Design at the New School’s Parsons School of Design in New York
The world’s worst ads: Mad, bad and dangerous to show
Speaker: Jon Wilkins, Chairman, Karmarama
How new EU laws may transform digital marketing across the globe
Speaker: Johnny Ryan, Head of Ecosystem, PageFair
Related resources:
2017 WARC Toolkit, covering current marketing trends
Canada’s best marketing campaigns and companies 2017, highlighting the agencies, brands and advertisers behind the most effective marketing in Canada.