Tag: Web
Looking On The Bright Side Of Adblocking
July 19th, 2016 | Matthew Chung, Manager, Communications and Content
Adblocking is going mobile. According to figures from PageFair, a global authority on adblocking trends, at least 22% of the world’s 1.9 billion smartphone users are blocking ads on the mobile web. If this sounds like a large number, it’s because it is, and in-app blocking is now also a challenge. At a recent ACA […]
Read MoreSearch Marketing Is Only As Good As Its Infrastructure
May 3rd, 2016 | Jen Evans, Marketing Futurist
It is not easy finding non-fiction books in a library and it would be completely impossible if there weren’t a system in place to categorize the books based on subject matter. Substitute “finding non-fiction books in a library” for “finding content on the web” and you have a sense of the problem. The web has […]
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