Tag: Video-On-Demand


It’s Time to Press Play on Commercializing VOD

February 25th, 2014 | ACA Team,

By Ian MacLean, Vice President, Communications, Media Experts This article was reprinted with permission. The original article appeared on the Media Experts website. Canadian media industry veteran Ian MacLean offers up some compelling ideas about how to solve the current state of Canada’s Video-On-Demand (VOD) advertising. We Canadians love our TV and are clearly enamoured […]

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Top of our agenda: 3 issues to watch in 2014

January 13th, 2014 | ACA Team,

By Bob Reaume, ACA It being January, every advertising pundit and their cousin are busy doing their look at ‘The New Year Ahead.’ But because the ACA’s focus is on issues that matter to client-marketers, I think you’ll find this list a bit different from most everything else you’ll read out there. The ACA monitors […]

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