Tag: Video-On-Demand
It’s Time to Press Play on Commercializing VOD
February 25th, 2014 | ACA Team,
By Ian MacLean, Vice President, Communications, Media Experts This article was reprinted with permission. The original article appeared on the Media Experts website. Canadian media industry veteran Ian MacLean offers up some compelling ideas about how to solve the current state of Canada’s Video-On-Demand (VOD) advertising. We Canadians love our TV and are clearly enamoured […]
Read MoreTop of our agenda: 3 issues to watch in 2014
January 13th, 2014 | ACA Team,
By Bob Reaume, ACA It being January, every advertising pundit and their cousin are busy doing their look at ‘The New Year Ahead.’ But because the ACA’s focus is on issues that matter to client-marketers, I think you’ll find this list a bit different from most everything else you’ll read out there. The ACA monitors […]
Read MoreBroadcaster Video-on-Demand Policies Have Major Implications for Advertisers
September 26th, 2013 | ACA Team,
By ACA Staff Advertisers need to be aware of plans by certain Canadian broadcasters to incorporate conventional, over-the-air (OTA) broadcast commercials on video-on-demand (VOD), potentially as soon as this fall, and how this may affect their business.
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